Title: Develop a business plan for an agricultural production enterprise.
Course: Operating the Farm Business (18301-III) > Section: Operating an Agricultural Business

Development should include

- the elements of a business plan
  - executive summary
  - business description
  - market analysis
  - organization management
  - sales strategies
  - funding requirements
  - financial analysis and projections, including break-even analysis
  - personal goals (e.g., quality of life)
- marketing, including direct marketing
  - defining direct marketing
  - identifying local sources for direct marketing
  - developing a marketing plan for a specific enterprise
- determination of risks and potential for success.

Process/Skill Questions:

- How can examining other business plans help new owners formulate their own?
- What are the components of a business plan for a local farm business?
- What are the most limiting factors in creating an agricultural enterprise?
- How should a farm enterprise engage in marketing?
- How does one determine the best business type to choose?
- What are the different marketing strategies?