Title: Analyze the effectiveness of audio/video techniques as they pertain to the message.
Course: Television and Media Production I (11103-I) > Section: Understanding Media Literacy and Criticism

Analysis should include

- consideration of the range of audio/video techniques available
- an evaluation of the chosen technique
- a description of the emotions, impressions, thoughts, and feelings elicited by a piece of media
- using a rubric.

Process/Skill Questions:

- What impressions can be created by audio and visual choices, and what is the relationship between the two?
- How does a personal response to a piece of media affect a group response?
- What are the advantages of using a rubric for this task?
- When might a producer be advised to sparingly use special techniques and effects?