Title: Research business markets.
Course: Horticulture Science (18052-I) > Section: Understanding Marketing and Business Management

Research should include

- comparing wholesale markets with retail markets, including
  - garden centers
  - farmers markets
  - roadside stands
  - on-farm sales
  - landscape contractor sales
  - mass markets
  - florists
  - international markets
  - community supported agriculture (CSA)
  - agritourism
  - vineyards
- exploring mail-order merchandising
- investigating re-wholesale markets
- developing advertising strategies, including
  - writing a news release
  - designing a printed advertisement
  - investigating web-based advertising
  - locating markets.

Process/Skill Questions:

- What are the differences between retail and wholesale markets?
- How do businesses act as wholesalers?
- What information should be included in a news press release?
- How do different businesses attract and retain new customers?
- What role does social media play in advertising?
- What are factors to consider when marketing one’s product or service?