Title: Outline the chain of distribution of floral products.
Course: Floral Design I (18056-I) > Section: Marketing Floral Products

Outline should include

- movement of cut materials from the grower to the public
  - from grower to transport
    - variety selection
    - cut ̶ stage management
    - temperature management
    - disease prevention
  - from transport to retail
    - sanitize tools and equipment
    - hydrate
    - feed & nourish using commercial flower food
    - protect using finishing sprays
    - educate customers on flower care
- identification of states and countries that are key exporters of cut materials and the products they grow
- locally sourced materials
- transportation methods and their effects on product cost and longevity.

Process/Skill Questions:

- Where do florists buy their flowers?
- Where are cut materials produced?
- How does Virginia compare to other states in terms of growing and producing cut flowers and foliage?
- How do trade policies affect the floral industry?
- How do global markets affect the variety and seasonal availability of fresh materials?