Title: (Optional) Conduct an open house and/or floral showcase.
Course: Floral Design I (18056-I) > Section: Marketing Floral Products

Conducting an open house and/or floral showcase should include

- an advertising campaign, which may include direct mailings as well as advertisements in print, radio, and television media and on the Internet (e.g., on the school website)
- design supplies
- a range of fresh, silk, and/or dried designs, which may include wreaths, table pieces, swags, and novelty items
- seasonal displays, such as decorated holiday tree(s), if applicable
- potted plants dressed for retail sale, incorporating foil, baskets, and novelty containers
- attractions, which may include refreshments, music and other forms of entertainment, floral demonstrations, and door prizes
- setup for taking orders for custom designs and seasonal potted plants
- a post-event evaluation including recommendations for future events.

Process/Skill Questions:

- When should an open house and/or floral showcase be conducted?
- When should preparations begin for an open house?
- What media outlets may help advertise an open house? When should advertisements appear in various media?
- Why are open house events held? What is the economic advantages and/or disadvantages of such events?
- What are the considerations when planning an open house?