Title: (Optional) Develop a public relations program for a natural resource enterprise.
Course: Forestry Management (18502-I) > Section: Managing the Forest Business

Development should include the following objectives:

- Establish a positive image of the business.
- Promote the product/service to a target audience.
- Develop a database of contacts within the community and the industry.
- Select promotional activities such as advertising, public relations, and sales marketing.

Process/Skill Questions:

- What are the advantages and disadvantages of various promotional methods?
- What role does communication play in a public relations program?
- How does a forest management business interact with the local community?