Title: Identify the roles and responsibilities in the career of the fashion buyer.
Course: Fashion Careers I (19201-I) > Section: Using Apparel Production Techniques

Identification should include

- assortment planning
- market segmentation (e.g., customer profile, demographic, geographic, psychographic, behavioral)
- classifications of fashion
- seasonal influence.

Process/Skill Questions:

Thinking

- How does one’s wardrobe change with the seasons?
- What are the classifications of fashion?

Communication

- How do stores communicate seasonal influence on customers?
- What would the customer profile communicate to designers?

Leadership

- Who leads fashion, buyers or consumers?
- What qualities make a successful buyer?

Management

- How do businesses manage market segmentation?
- How can managers improve sales with knowledge of market segmentation?