Title: Explain the components of the customer profile.
Course: Fashion Careers I (19201-I) > Section: Demonstrating Fashion Design Skills

Explanation should include

- demographics (e.g., age, gender, location, economic status)
- psychographic (e.g., lifestyle, goals, frustrations, habits, values, interests)
- behavioral (e.g., engagement, readiness to buy, purchasing history, loyalty)
- geographic (e.g., city, area, region, country).

Teacher Resource:

- CLARITAS  resource webpage

Process/Skill Questions:

Thinking

- Why is it important to know who the customer/target market is?
- How does the customer/target market affect price point, apparel design, silhouette, fabric selection, sourcing of materials, and production?

Communication

- How does knowledge of a customer/target group assist in communicating and justifying budgets and projected profit?

Leadership

- Why is it important to understand today’s global fashion market?
- How does the economy influence customers’ buying habits?

Management

- Why should a designer always research the customer/target group?
- What are the consequences of incomplete or inaccurate customer/target market data?