Title: Describe the positive and negative influence of social media on a personal brand.
Course: Commercial Photography II (11052-II) > Section: Establishing a Photography Business

Description could include

- positive influences
  - gives a business a greater reach
  - functions as a money-saver over traditional marketing
  - delivers fast results and sales
  - allows a business to respond to customers and adjust quickly
- negative influences
  - increases the customer's power to report negative experiences with the business
  - mandates the tracking of negative or misleading statements
  - provides an opportunity for the accidental release of confidential information
  - could allow unauthorized employees to speak on the company’s behalf
  - requires time-consuming monitoring
  - exposes the business to copycats.

Process/Skill Questions:

- What are some positive and negative effects of social media use on one's personal brand or reputation in the workplace?
- What is tri-branding?