Title: Describe the use of the public relations and sales promotions by multinational companies.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Description should include

- coupons
- premiums
- contests and sweepstakes
- point-of-purchase
- specialty advertising.

Process/Skill Questions:

- How do multinational companies change their promotion strategies for different countries?
- What is specialty advertising? How can this approach be used in global marketing?
- How do companies use public relations when promoting products in the global marketplace?
- Why is it important to be flexible with sales promotions in different cultures?