Title: Create an international marketing plan.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Creating the International Marketing Plan

Plan should include

- marketing objectives
- product/service adaptation or modification
- promotion mix
- strengths, weaknesses, opportunities, and threats (SWOT) analysis
- channels of distribution
- price determination
- terms of sale
- methods of payment
- pro forma financial statements and budgets
- resource requirements
- executive summary
- bibliography
- appendix.

Process/Skill Questions:

- How does one conduct a cultural analysis of a country? An economic analysis? What aspects are included in each analysis?
- How does one define the market in which the product or service is to be sold and draw a comparison to the competition’s products or services?
- What are the marketing objectives including target market, expected sales, profit, and market penetration?
- How will the product or service be adapted for the global market?
- What type of advertising, sales promotion, and personal selling techniques will be utilized?
- What is the distribution route? What documentation will be required?
- How is the retail price of a product or service determined?
- How is the budget for the marketing plan calculated?