Title: Describe how laws affecting promotion strategies vary among countries.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Description should include laws such as those affecting

- intellectual property rights
- free speech
- free press
- competition
- taxation
- other rights and responsibilities related to promotion strategies.

Process/Skill Questions:

- How are laws affecting marketing practices related to promotion strategies?
- What specific laws influence international promotions?
- What are the implications to a company for violating local laws?
- How can companies achieve promotional flexibility while working within the laws of the host country?
- How can a company be prohibited from advertising a certain way in the home country and not have the same restrictions in the host country?