Title: (Optional) Describe types of financial and cooperative assistance available to promote products and services in global markets.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Description should distinguish among types of financial and cooperative assistance and should include sample corporations that offer cooperative promotional assistance to their wholesalers and retailers.

Process/Skill Questions:

- What is the benefit of two corporations offering a promotion together (e.g., Honda Motor Corporation and Olive Garden)? What would be a typical cooperative arrangement?
- What financial assistance is available to promote products and services in the global market? What cooperative assistance is available in the global market?
- How are financial and cooperative assistance obtained in the global market?