Title: Describe the steps in the international marketing research process.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Description should include the following steps of the marketing research process:

- Identify the problem.
- Collect data, including primary and secondary data.
- Analyze data.
- Report results.

Process/Skill Questions:

- What creates demand for a new product?
- What is the purpose of a test market?
- What are some methods of evaluating new product ideas?
- What are examples of primary marketing research data? Secondary data?
- What is the purpose of the marketing research report? Who is the audience?