Title: Determine appropriate media channels for selected global markets.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Determination should include a description of the common types of media (e.g., newspapers, magazines, radio, television, social media and influencers, billboards, flyers) available in the global market and the rationale for the match.

Process/Skill Questions:

- Why is it so important for marketers to decide which media to use to deliver their message?
- What factors limit the use of global advertising approaches?
- What are the advantages and disadvantages of using Internet advertising?
- Why is it impractical for companies operating in the global marketplace to rely on word of mouth to inform potential customers about their products?
- How does language, culture, media availability, and regulations affect international advertising?
- Why is it important to consider culture when developing a promotional plan?
- Why is it important to use an integrated approach to global promotion?
- Why is it important to differentiate global markets and media selection?