Title: Distinguish between product and service adaptation and standardization in global markets.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Response should include a definition of product and service adaptation and of standardization and an explanation of how they differ.

Process/Skill Questions:

- How does a global product differ from an international product?
- What factors are important when adapting products to foreign markets?
- Why would a business choose to use product and service adaptation?
- Why would a business choose to standardize its product internationally?
- How can a business research its best options (product and service adaptation vs. standardization)?