Title: Determine which support services are appropriate for products and services in selected markets.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Determination should include the support services that are mutually beneficial for the buyer and seller. Determination could include, but is not limited to, consideration of the following:

- IT
- Human Resources (HR)
- Customer Service
- Logistics
- Administration
- Finance.

Process/Skill Questions:

- Why have customer service efforts by companies increased in importance in recent years? How important is customer service in various countries around the world?
- What is relationship marketing? How is it important in the global marketplace?
- How does IT help promote the product or service overseas? How does IT help HR recruit for overseas positions? What role does IT play in logistics?