Title: Develop a plan for product and/or service positioning in global marketing.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Development should include information (e.g., price, distribution channels, customer demand, competition, product attributes) on how the product will be positioned to its target market within the global marketplace.

Process/Skill Questions:

- How does a business collect information for pricing? Distribution methods? Customer demand? Competition? Product attributes?
- How are the promotional activities altered when positioning a product or service in the global marketplace?
- How can a business determine the best positioning strategy for a product or service in the global marketplace?
- What determines if a product is a global product or an international product?
- How does technology and changing demographics create global marketing opportunities?