Title: Analyze data for market analysis to determine target countries for export or import.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Analysis should include cultural, political, economic, legal, and demographic data necessary to make marketing decisions.

Process/Skill Questions:

- What information is important in determining target countries for export or import?
- How can a business determine current export and import trends?
- What market information is necessary to determine both domestic and international competition?
- How can a business use the information collected to successfully target a country?
- Why do countries specialize in producing certain goods and services?
- Why is it sometimes difficult to conduct primary research in a less-developed country?

Teacher Resources:

- The World Factbook, Central Intelligence Agency (CIA)
- Country Commercial Guides, International Trade Administration, U.S. Department of Commerce