Title: Apply feedback to improve the international marketing plan.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Creating the International Marketing Plan

Application should include

- understanding local market needs
- adapting the international marketing plan to the local company's needs
- planning an approach to local and international marketing activities
- working with local partners to develop effective relationships
- building a competitive advantage
- measuring performance and correcting deviations.

Process/Skill Questions:

- How can the international marketing plan be modified so that it addresses the needs of the local company?
- What considerations should be taken before the international marketing plan is implemented?
- What methods can be used to determine when performance has deviated sufficiently from the plan to require corrective action to be taken?
- How can the company take corrective actions, if needed?
- How can a company create something that competitors cannot match?