Title: Analyze data to make food product marketing decisions.
Course: Food Science and Dietetics (19254) > Section: Examining Product Development

Analysis should include

- identifying data classifications
- researching data analytics tools
- using data analysis
- distinguishing between qualitative and quantitative data.

Process/Skill Questions:

Thinking

- What role does market research play in developing an overall marketing strategy?
- What are the benefits of qualitative and quantitative data?
- Why should research be an ongoing process?
- How can one determine the benefits a product will offer?

Communication

- Why would a company select one research method over another?
- What types of information do companies share to improve decision making?

Leadership

- What is the role of ethics in collecting market data?
- Why is consumer privacy important in research?
- How is objectivity achieved in data collection?

Management

- Why are both random sampling and diverse population sampling important in data collection?
- How do companies use market data to remain competitive?