Title: Analyze various marketing strategies that affect consumer food choices.
Course: Food Science and Dietetics (19254) > Section: Examining Product Development

Analysis should include

- describing marketing strategies used by food manufacturers
- describing the effects of marketing and labeling on food choices.

Process/Skill Questions:

Thinking

- How can information on package labels help consumers make healthy choices?
- What are the consequences of not using label information when deciding whether to purchase a food item?

Communication

- What techniques are used in marketing to influence food product choice?
- How are companies responsible for accurate label information?
- Why is it important to provide accurate information?
- Who benefits from information on package labels?

Leadership

- Why do you think the federal government changes its requirements for nutrition labels?
- How can consumers influence the content of labels?

Management

- How do label guidelines and laws hold companies accountable for food product health and safety?
- What criteria are needed to evaluate nutritional labels?