Title: Evaluate marketing procedures for design services and products.
Course: Interior Design II (19263-II) > Section: Examining Professional Practices

Evaluation should include

- selling strategies
- unique selling proposition (USP)
- branding
- visual materials
- the role and effectiveness of advertising
- social media strategies
- promotional activities.

Process/Skill Questions:

Thinking

- What makes a marketing and advertising strategy effective?
- What are the steps to developing a sales plan?
- How do interior design professionals match products and services to client needs?

Communication

- What are the most effective ways of communicating the benefits of interior design services to potential clients?
- How has technology changed advertising?

Leadership

- How do professionals develop marketing plans for design services and products?
- How can interior design professionals effectively brand a product or company?
- What leadership qualities make a successful salesperson?

Management

- What training and resources are available to create digital marketing and advertising tools?
- How can digital tools help keep client and company information secure?