Title: Develop an understanding of various management responsibilities.
Course: Radio Communications I (11051-I) > Section: Managing the Station

Development should include

- station manager—handles day-to-day operations
- operations manager—coordinates, schedules, and promotes on-air programming
- program director—creates and plans the broadcast schedule
- sales/underwriting director—generates revenue by selling to advertisers or sponsors
- office manager—handles all administrative and financial situations
- chief engineer—handles technical matters
- on-air personality—acts as the voice of the station.

Process/Skill Questions:

- How does it affect the other management positions if one person is not doing his/her job?
- What happens to the station if the sales director is not effective?