Title: (Optional) Describe management functions in customer relations.
Course: Travel and Tourism Marketing (16151) > Section: Performing Management Functions in the Travel and Tourism

Description should include the following:

- Identifying the customer
- Ensuring positive customer experience
- Following up
- Mitigating/service recovery

Process/Skill Questions:

- What are the advantages of building a client list?
- What sales techniques can be used to build customer loyalty?
- How can relationship marketing be used in the travel and tourism industry?
- How can following up with customers improve the products and services a company offers?
- How do immediate feedback and social media assist the industry with customer satisfaction and retention?