Title: Identify major industry elements in the travel and tourism field.
Course: Travel and Tourism Marketing (16151) > Section: Exploring Careers in the Travel and Tourism Industry

Identification should include a definition of travel and tourism and examples of their major components, such as the following:

- Agritourism
- Air travel
- Events and conferences
- Cruises
- Ecotourism
- Entertainment (e.g., gaming)
- Experiential travel (e.g., swimming with dolphins, culinary experiences, adventure)
- Ground transportation (e.g., car rental, motor coach, rail)
- Historical sites
- Incentive travel (e.g., trade promotion; reward for employees and/or customers)
- Lodging (e.g., hotel, motel, B&B, timeshares)
- Museums, historic sites, and attractions (e.g., gardens)
- Natural resources
- Niche tourism (e.g., education, medical, retail, food, etc.)
- Outdoor recreation
- Restaurants
- Special events (e.g., weddings)
- Special interest travel (i.e., rewarding, enriching, adventuresome experiences, learning experiences)
- Sports management
- Theme parks
- Travel management companies, including online travel agencies (OTAs)
- Voluntourism

Process/Skill Questions:

- What resources are available for locating information about the various travel and tourism industry segments?
- What is experiential travel? Why has it become popular? Why is it important to the travel and tourism industry?
- How have cruises affected the travel and tourism industry?
- How have theme parks affected the travel and tourism industry?
- Why is incentive travel important to the travel industry?
- What areas offer the greatest potential for future growth?
- What is ecotourism? How can ecotourism help a popular travel destination safeguard its natural resources?
- How has the pet industry changed the types of amenities being offered in upscale lodgings?
- What are the top foreign destinations for American citizens? From which countries are the most visitors to the United States?