Title: Identify cross-cultural communication skills.
Course: Travel and Tourism Marketing (16151) > Section: Understanding the Global Travel and Tourism Market

Identification should include communication skills (e.g., foreign language, basic etiquette, nonverbal cues) appropriate for a variety of countries.

Identification should also include an overview of the culture of a selected country or region and its effect on the expectations of a traveler, including:

- Buying choices and decisions
- Lodging
- Food
- Transportation
- Social interaction
- Laws and regulations

Process/Skill Questions:

- What resources are available for information about cross-cultural communication skills?
- How can a traveler or travel and tourism professional overcome language barriers?
- What preparations are necessary before traveling internationally?
- Why is it important to take cultural differences into account when anticipating consumer wants and expectations?
- What are consequences of cultural ignorance?
- What are common non-verbal cues and etiquette in cultures across the globe?