Title: Explain the stages of fashion life cycles and their effects on fashion marketing.
Course: Fashion Marketing (12153-I) > Section: Exploring the Function of Trends

Explanation should include

- stages of the fashion life cycle (i.e., introduction, growth, maturity, decline, obsolescence)
- effects of these cycles on pricing, promotion, target markets, and product modification
- effects of trends.

Process/Skill Questions:

- What causes a style to move from one phase to another in the cycle?
- Why do some styles emerge from obsolescence and enter the fashion life cycle anew?
- How does inventory aging affect the profitability or loss of a business?
- How do seasonal items move through the fashion life cycle?