Title: Describe methods used to encourage customer retention.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Description should include relationship-building methods, such as

- learning and using customers’ names
- remembering customers’ favorite brands, colors, or styles
- taking time to listen to customers
- providing equitable service to all customers
- exceeding customers’ expectations
- following up with sales and customer contacts, using online tools (e.g., social media, newsletters).

Process/Skill Questions:

- What are some ways to follow up with customers?
- Why is it important to keep a client database?
- How can active listening skills lead to customer retention?
- How can learning customers’ names and engaging them on a personal level lead to customer retention?
- How can customer relationship management (CRM) software be used to encourage customer retention?