Title: Demonstrate communication skills in the fashion workplace.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Demonstration should include

- using professional etiquette for all in-person, telephone, and online communications
- expressing oneself clearly (i.e., through the use of language, tone, inflection), both orally (including over the phone) and in writing (including online)
- practicing nonverbal communication (e.g., posture, facial expression, hand gestures and handshakes, eye contact).

Process/Skill Questions:

- What are situations in the fashion marketing workplace where effective oral communication is particularly important?
- How can a sales associate indicate that he or she is listening to a customer?
- What should a sales associate be looking for to ensure customers are listening to and understanding what is being shared with them?
- What are some potential barriers to communication in a retail environment?
- Why is it important to observe nonverbal communication in one’s coworkers? In customers?
- What questions can be asked to ensure the customer understands the message?
- How can a sales associate request feedback from a customer?

Teacher Resource:

DECA Competitive Event: Marketing Communications Series