Title: Identify fashion merchandising categories.
Course: Fashion Marketing (12153-I) > Section: Exploring Fashion Retailing

Identification should include apparel (women’s wear, men’s wear, children’s wear), accessories, home décor, and health/beauty.

Process/Skill Questions:

- Why do teen fashions influence children's styles?
- Why have consumers begun to see a blurring of lines between women's and men's wear (e.g., with unisex or gender-neutral clothing lines)?
- How have clothing designs that are focused on families (e.g., matching clothing) or on those with special needs (e.g., adaptive clothing) created niches in fashion merchandising?

Teacher Resource:

DECA Competitive Event: Apparel and Accessories Marketing Series