Title: Explain economic utility.
Course: Fashion Marketing (12153-I) > Section: Understanding Economic and Marketing Concepts

Explanation should include

- the five economic utilities involved with all products (i.e., form, time, place, possession, information)
- an application of each type to the fashion industry.

Process/Skill Questions:

- Why is product utility an important factor in fashion marketing?
- Which type or types of utility are being used when products and services are sold online?
- What are the important utility considerations for designers?
- What do product utilities have in common?