Title: Identify the roles of fashion information media.
Course: Fashion Marketing (12153-I) > Section: Exploring Technology in the Fashion Industry

Identification should include

- types of fashion information media (e.g., traditional/print, online/social media, trade publications, podcasts, emerging media)
- the role of fashion media in informing professionals and consumers about products and trends
- the role of fashion media in keeping professionals informed about industry news and business practices.

Process/Skill Questions:

- How do consumer publications affect buying decisions of various target markets?
- What is the difference between trade publications and consumer fashion magazines?
- What are some popular trade magazines? Who are their target markets?
- What are examples of popular fashion magazines? Why do fashion magazines include so many advertisements?
- How has technology affected the role of fashion publications?