Title: Describe the elements of visual merchandising.
Course: Fashion Marketing (12153-I) > Section: Developing Visual Merchandising

Description should include elements such as

- planograms
- new technologies
- lighting
- color
- landscaping/setting
- décor
- focal point
- empty space
- storytelling.

Process/Skill Questions:

- What retailers are known for their visual merchandising?
- What are the steps to creating an effective display?
- How can a visual merchandiser manipulate artistic elements to create a visually appealing display?
- How does visual merchandising educate consumers about fashion trends?
- How does the use of merchandise direct traffic flow?