Title: Explain the concept of marketing identification.
Course: Fashion Marketing (12153-I) > Section: Understanding Economic and Marketing Concepts

Explanation should include the roles of market segmentation (e.g., demographic, psychographic, behavioral, geographic), target market, niche marketing, and global marketing in market identification.

Process/Skill Questions:

- How does the global economy affect the fashion industry?
- What methods might be used to identify specific target markets?
- How does market segmentation apply to the fashion industry?
- What are some important fashion niches?
- What methods can a company use to measure the effectiveness of its market identification?

Teacher Resource:

DECA Competitive Event: Apparel and Accessories Marketing Series