Title: Explain marketing functions and related activities.
Course: Fashion Marketing (12153-I) > Section: Understanding Economic and Marketing Concepts

Explanation should include the following marketing functions and their application to business:

- Distribution
- Financing
- Marketing information management
- Pricing
- Selling
- Promotion
- Product/service management

Explanation should also include how these functions occur online.

Process/Skill Questions:

- How have the marketing functions changed with the introduction of the Internet?
- How do the marketing functions affect the success of a business?
- How is social media used to promote designers? Retailers?
- What effect has the Internet had on the pricing of fashion products?
- How do fashion retailers use technology to gather information about consumers?