Title: Describe procedures for handling a customer complaint.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Description should reflect the need to resolve a customer complaint through skills and behavior such as

- listening
- receiving feedback
- giving feedback
- empathizing
- maintaining ethical standards
- displaying a clear understanding of company policies
- exhibiting patience.

Process/Skill Questions:

- What are common customer complaints in the fashion industry?
- How does an employee learn how to resolve customer complaints?
- How can an employee be proactive in reducing or preventing customer complaints?
- How should businesses address customer complaints on social media?
- How can customer complaints be beneficial to a company?