Title: Identify the channels of distribution used in the fashion industry.
Course: Fashion Marketing (12153-I) > Section: Understanding Economic and Marketing Concepts

Identification should include a definition of channel of distribution (i.e., a path used to deliver retail and industrial goods from their inception to the end user) and how that path can vary depending on the end user. In fashion marketing, channels of distribution may include

- manufacturers
- wholesalers
- retailers
- e-commerce
- jobbers
- resellers
- agents
- multi-level marketing
- drop shipping
- other intermediaries within the textile, apparel and other fashion product, and retail segments of the industry.

Process/Skill Questions:

- How has the Internet affected distribution in the fashion industry?
- How does a company determine the most efficient method for distributing its products?
- What is supply chain management, and how does it affect distribution?
- How has technology affected various methods of distribution?
- How has globalization of the marketplace affected distribution in the fashion industry?
- How can the supply chain be affected by a global pandemic, natural disaster, or other crisis? What are some recent examples?