Title: Explain the importance of market share.
Course: Marketing Management (12166) > Section: Exploring Marketing Research and Segmentation

Explanation should include a definition of market share and a commentary on the relationship between market share and competition.

Process/Skill Questions:

- Why is market share important?
- What can cause market share to decrease?
- How can a business increase its market share?
- How can niche marketing be used to penetrate new markets?
- What role does positioning play for a company seeking an increase in market share?
- How does brand loyalty affect market share?