Title: Analyze the factors that influence pricing.
Course: Marketing Management (12166) > Section: Pricing Products and Services

Analysis should include factors such as

- wholesale costs
- operating costs
- supply and demand
- competition
- maintenance of a competitive edge.

Process/Skill Questions:

- How does marketing influence pricing?
- How has the increase in ecommerce affected the pricing of goods?
- How does competition affect price?
- How is pricing influenced when supply is low and demand is high?
- How do wholesale cost and production cost differ? How are they similar?
- What costs are incorporated in the price of a good?
- How does distribution affect cost and price?
- How can a business increase profit without changing the price charged to consumers?
- How can a business increase profit without changing the price charged to consumers?