Title: Conduct primary data research.
Course: Marketing Management (12166) > Section: Exploring Marketing Research and Segmentation

Conducting research should include the following steps of the marketing research process:

- Define the problem.
- Obtain data.
- Analyze data.
- Recommend a solution.
- Apply the results.
- Evaluate the outcome.

Process/Skill Questions:

- How does one identify and define a problem that can be addressed through marketing research?
- Why is it important to evaluate the outcome of a solution?
- How does one select a sample group of respondents that represent a target market?
- Why is organization an important part of data analysis?
- What is the role of statistics in conducting marketing research?
- How can social media aid in the gathering of information?