Title: Describe elements of a digital marketing presence.
Course: Marketing Management (12166) > Section: Marketing Applications in Digital Marketing

Description should include

- website and online sales gateway or solution
- user interface (UI)
- responsive design (displays and functions properly regardless of screen size)
- payment gateway (i.e., cart, click to pay)
- request for information and/or predictive search
- point-of-sale software (i.e., tracking, inventory, shipping)
- analytics (i.e., Google, owner analytics from payment system).

Process/Skill Questions:

- What role do global devices play in digital marketing?
- How does multichannel selling benefit a small business’s marketing?
- How do companies using e-commerce ensure secure payment methods and safeguard customer data?
- What are some essential elements of an effective digital marketing presence?
- Why is cybersecurity important in digital marketing?