Title: Explain the influence of company culture on the overall marketing strategy.
Course: Marketing Management (12166) > Section: Examining the Organizational Structure

Explanation should include a definition of company culture and how the cultural background, experiences, education, and other characteristics of a business’s employees can affect the company culture.

Explanation should also include how the established company culture may affect hiring, recruiting, and termination decisions.

Process/Skill Questions:

- Who is responsible for clearly communicating company culture?
- What are some methods for expressing company culture?
- How does company culture influence the marketing message?
- What are some elements of a company’s culture that may not be formally documented?