Title: Explain how distribution and inventory control have evolved as a result of technology.
Course: Marketing Management (12166) > Section: Managing Distribution and Inventory

Explanation should include both manual and computer-based distribution and inventory control methods (e.g., UPC, electronic interchange, point of sale, radio frequency identification [RFID]) used in the past and a commentary on how technology has rapidly changed those systems in recent years.

Process/Skill Questions:

- How has recent technology changed the process of keeping accurate inventory records?
- How has recent technology assisted marketing managers in reacting to sales trends?
- How has recent technology allowed for more efficient use of dollars invested in inventory?
- How has RFID affected inventory control?
- What are vendor-managed inventory (VMI) systems, and how have they helped manage costs?
- What are the consequences of out of date technology in distribution?