Title: Analyze marketing media.
Course: Marketing Management (12166) > Section: Managing Communication in Marketing

Analysis should include

- a definition of marketing media
- a comparison among the major types of advertising media
  - broadcast TV, radio, and cable
  - newspapers
  - magazines
  - direct marketing
  - specialty publications
  - out-of-home (i.e., outdoor advertising)
  - Internet
  - mobile
  - social media marketing
  - technology applications.

Process/Skill Questions:

- What are the advantages and disadvantages of each type of promotional marketing media?
- How does a business select the type(s) of marketing media to use?
- How does marketing media demonstrate that a brand identifies with a demographic?
- How have influencers affected marketing media?
- How is media marketing changing ecommerce?