Title: Identify methods for managing a digital reputation in a business and personal environment.
Course: Marketing Management (12166) > Section: Marketing Applications in Digital Marketing

Identification should include

- researching your name or company online
- tracking product feedback through online sales
- conducting case study analyses
- identifying appropriate vs. inappropriate language
- identifying ways to correct perceived damage to a reputation.

Process/Skill Questions:

- How does online reputation management (ORM) work?
- What are the possible effects to your academic and career advancement of inappropriate information appearing on your social media?
- What role does diversity play in a digital business?