Title: Marketing Management (12166)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Providing an Overview of Marketing
  Define marketing and marketing management.
  Explain the value of marketing and its effects on society.
  Trace the history of marketing.
  Explain the historical development of the marketing concept.
  Explain the marketing concept.
  Examine marketing trends from the past three to five years.
  Define terms related to marketing information.
  Define marketing success.
Examining Ethics
  Explain the basic principles of business ethics and their importance.
  Explain the basic principles of personal ethics and their importance.
  Explain elements of ethical decision-making.
Examining the Economic Environment of Marketing
  Identify the basic philosophy and characteristics of a free enterprise system.
  Compare the role of marketing in a free enterprise system to its role in other economic systems.
Marketing Applications in Digital Marketing
  Describe uses of social media networks in marketing communication.
  Describe digital marketing.
  Describe elements of a digital marketing presence.
  Compare marketing products and/or services on the Internet with marketing in a brick-and-mortar business.
  Identify methods for managing a digital reputation in a business and personal environment.
Exploring Concepts of Branding
  Explain the concepts of brand and branding.
  Describe the importance of branding and value propositions in marketing.
  Explain the difference between brand name and brand.
  Explain the use of national brand and private-label brand names in marketing.
  Explain the concept of positioning.
  Develop a new positioning plan or a rationale for maintaining the existing positioning plan for an existing product or service.
Developing the Marketing Strategy
  Explain the importance of a comprehensive marketing strategy.
  Examine the elements of a marketing plan for products and services.
  Conduct a strengths, weaknesses, opportunities, threats (SWOT) analysis to analyze the effects of competition on a given product and/or service.
  Explain company image and its importance.
  Explain the critical importance of customer service and its relationship to internal and external marketing.
  Explain the purposes of measuring outcomes.
  (Optional) Develop an action plan.
Understanding Product and Service Marketing
  Explain product, service, and the product and/or service mix.
  Describe the process of new product planning.
  Describe types of product-mix strategies.
Examining Business-to-Business (B2B) Markets
  Define B2B markets.
  Identify a marketing strategy for a B2B.
Exploring Marketing Research and Segmentation
  Explain the purpose of marketing research.
  Analyze the importance of using marketing research in marketing decision making.
  Determine the target market and competition for selected products and/or services.
  Explain the importance of market share.
  Conduct secondary data research.
  Conduct primary data research.
  (Optional) Present marketing research findings in a written and an oral report.
Managing Communication in Marketing
  Analyze the role of communication within an organization.
  Explain the importance of alliances and networking with other organizations.
  Describe the role of public relations.
  Analyze marketing media.
  Describe the relationship between marketing and operations.
Investigating the Product and/or Service Life Cycle
  Describe the stages in the product and/or service life cycle.
  Identify strategies for using the product and/or service life cycle.
  Apply marketing core standards to the development, production, and marketing of a new product and/or service.
Pricing Products and Services
  Analyze the factors that influence pricing.
  Determine pricing objectives and strategies.
  Explain key factors in determining the selling price for a good or service.
  Describe the legal responsibilities in pricing.
Managing Promotion
  Describe types of sales and marketing promotions.
  Explain factors that affect the promotional mix.
  (Optional) Develop a promotional plan for a specific product or service.
Managing Distribution and Inventory
  Explain channels of distribution for consumer and industrial products and services.
  Determine physical distribution and storage methods for a variety of products.
  Trace the channels of distribution for a selected product and service.
  Explain inventory control systems.
  Compare various inventory systems.
  Explain the stock-handling process.
  Explain the importance of managing productivity and inventory control accuracy.
  Explain how sales forecasting and inventory turnover affect each other.
  Explain how distribution and inventory control have evolved as a result of technology.
Marketing Products and Services Internationally
  Explain the nature and importance of international marketing.
  Identify the advantages and barriers to international marketing.
  Identify cultural differences and their effect on international marketing.
  (Optional) Develop an international marketing strategy for a specific product or service.
Examining Nonprofit Marketing
  Differentiate between nonprofit versus for-profit marketing.
  Describe strategies for a nonprofit to create awareness, support, and revenue.
  (Optional) Develop a marketing strategy for a nonprofit business.
Budgeting Marketing Efforts
  Describe types, purposes, and uses of budgets.
  Relate the financial statement to the budgeting process.
  Describe how the use of a budget affects marketing and planning.
  Make operating decisions, using a budget.
Examining the Organizational Structure
  Describe the major functions of a human resources department.
  Identify the elements and importance of a strategic staffing plan.
  Identify the elements and importance of an employee evaluation.
  (Optional) Evaluate job performance.
  Explain the concept and methods of employee motivation.
  Describe employee retention and termination.
  Evaluate an employee handbook.
  Explain the influence of company culture on the overall marketing strategy.
  Describe methods and strategies for managing change in an organization.
Preparing for Certification
  Describe the process and requirements for obtaining industry certifications related to the Marketing Management course.
  Identify testing skills and strategies.
  Demonstrate the ability to successfully complete selected practice examinations.
  (Optional) Successfully complete an industry certification test representative of skills learned in Marketing Management.
Developing a Career
  Explain the difference between a job and a career.
  Explain the importance of adaptability in developing a career.
  Research career trends and opportunities in marketing management.
  Explore postsecondary training and educational opportunities.
  Create or update résumé and a cover letter.
  Explain how to prepare for an interview.
  Practice interview techniques for a variety of situations.
  Explain the importance of continuing personal and professional development.
  Explain the benefits of a professional online presence.
ADDITIONAL COURSE INFORMATION
  8132 Teacher Resources.pdf
  8132 DECA Information.pdf
  8132 Standards Correlations.pdf
  8132 Credentials-Sequences-Clusters.pdf
  8132 Acknowledgments and Copyright Information.pdf
  8132_Student Competency Record_Copyright 2021.xlsx