Title: Explain the concept and methods of employee motivation.
Course: Marketing Management (12166) > Section: Examining the Organizational Structure

Explanation should include

- a statement of the meaning of employee motivation
- examples of motivational strategies (e.g., pay bonuses, conference travel, time off, awards, compensatory time)
- explanation should incorporate the basic motivational theories of Maslow, Mayo, and Gellerman.

Process/Skill Questions:

- What is the difference between internal motivation and external motivation?
- What is the difference between intrinsic and extrinsic rewards?
- Why should managers understand motivational theories?
- Why are the concepts of fair vs. equal considered when determining salary?
- What motivational techniques may be used to improve employee performance? How might a manager determine which motivational technique is most appropriate for a certain situation?
- What is Maslow’s hierarchy of needs? What are examples of two employee benefits for each need?