Title: Examine marketing trends from the past three to five years.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Examination should address the creation, growth, and rapid evolution of the following:

- Cause marketing (e.g., green marketing, health-conscious marketing)
- Experiential marketing
- Partner marketing
- Business-to-business
- Business-to-consumer
- Digital marketing
  - Geotargeting
  - Automated buying
  - Web marketing: online identities and internal virtual communities
  - Responsive mobile web design
  - Apps
  - Business listings
  - Reputation management
  - Search engine optimization (SEO) and search engine marketing (SEM)
  - Analytics
  - Augmented reality (AR)
  - Artificial intelligence (AI)
  - Video
  - Chat bots

Process/Skill Questions:

- How is geotargeting used by small businesses? Corporate businesses?
- What are the advantage and disadvantage of chat bots?
- How do companies use green marketing to attract customers?
- What are the challenges and benefits of social media?