Title: Describe the relationship between marketing and operations.
Course: Marketing Management (12166) > Section: Managing Communication in Marketing

Description should include the identification of all contact points for the company and its brands to ensure that communications at each point are consistent with the overall corporate objectives and goals so that customer expectations of the brand promise are met.

Process/Skill Questions:

- What are the benefits of creating systems to evaluate the combined effect of all communications activities?
- What roles might customers and suppliers have with marketers and managers in communications planning?
- How might operational planning contribute to the long-term objectives and goals of an organization?
- What are the perspectives (focus) of both marketing and operations?
- How has the increase in ecommerce affected the relationship between marketing and operations?