Title: Describe the legal responsibilities in pricing.
Course: Marketing Management (12166) > Section: Pricing Products and Services

Description should include examples of legal concepts relevant to pricing, such as

- price fixing
- price discrimination
- resale price maintenance
- minimum pricing
- unit pricing
- price advertising.

Process/Skill Questions:

- Why is it unlawful to charge different customers different prices?
- When may a seller sell a product at different prices?
- How is price fixing different from price matching?
- What are the conditions necessary for price discrimination to occur?
- How might one compare illegal vs. legal price advertising?
- What is the government’s role in enforcing ethical and legal pricing?