Title: Describe the role of public relations.
Course: Marketing Management (12166) > Section: Managing Communication in Marketing

Description should include

- definitions of public relations and crisis management
- analysis of the purpose of crisis management
- the importance of relationships with media
- a commentary on the role of public relations as it relates to customers, community, stockholders, and employees.

Process/Skill Questions:

- What type of information is often conveyed by public relations?
- What are the essential components of a press release?
- How has the Internet and social media changed public relations planning?
- What are the advantages and disadvantages of using the internet for public relations?
- How does public relations improve a company’s image?