Title: Define marketing and marketing management.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Definition should include a statement of the meaning of the terms marketing and marketing management.

Process/Skill Questions:

- How has the definition of marketing evolved?
- How do marketing and marketing management compare?
- What are the seven functions of marketing?
- What is the difference between a creative marketing firm and a marketing agency?
- Why is the human element so important in marketing in a digital world?