Title: Explain the historical development of the marketing concept.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Explanation should include the following:

- The basic marketing concept that a business must create, identify, and satisfy customers’ needs and wants in order to make a profit
- Examples of how a business satisfies customer needs and wants while maximizing profit
- A description of the development of the modern customer-focused marketing concept in the United States from the production era (pre-twentieth century), to the selling era (early to mid-twentieth century), to the marketing era (mid-twentieth century to the present)
- The effects of technological advances on establishing and maintaining customer relationships

Process/Skill Questions:

- How has the marketing concept evolved over time?
- Why is it important for businesses to apply the marketing concept?
- What are qualities of a customer-driven business?
- How has the digital era of marketing helped small companies?
- How can the marketing concept be used in digital marketing?