Title: Explain company image and its importance.
Course: Marketing Management (12166) > Section: Developing the Marketing Strategy

Explanation should include the definition of brand image and company image as related to

- a company’s values
- the target market
- public perception
- the effect and importance of managing a company’s image for a business’s success.

Process/Skill Questions:

- What factors affect a company’s image?
- How does the strength of a company’s brand and brand loyalty affect the company’s image?
- How important is company image to the profitability of the business?
- Why is it important to have consistent brand and company images?
- How can a brand hurt a company’s image?