Title: Examine current events and trends that affect marketing.
Course: Strategic Marketing (12152) > Section: Examining Marketing and Business

Examination should include

- current industry trends
- global events, such as those included in an environment scan
  - political atmosphere
  - conflicts
  - economic, social, and technological events
- the effects of trends and events on marketing decisions related to employment, pricing, promotion strategies, and product development.

Process/Skill Questions:

- In what ways might the political atmosphere influence marketing?
- Why should marketing managers be well informed of current events?
- How might emerging technology influence marketing decisions?
- How do international events, such as war, strikes, civil unrest, and natural disasters, affect marketing?
- How do changes in regulations and tax laws affect marketing strategies?