Title: Update an electronic résumé and portfolio.
Course: Strategic Marketing (12152) > Section: Developing a Career

Updating should include

- ensuring complete, accurate, and effectively organized information relevant to the job or career desired
- following additional criteria for the electronic transmission of such information (e.g., ensuring the security of personal data, inclusion of keywords to enhance hits, use of a scanner-friendly format)
- incorporating new technologies for online portfolios
- allowing employers to find one’s work through a positive online presence.

Process/Skill Questions:

- What are the benefits and risks of posting one’s résumé online?
- What online resources are available to aid in developing and/or posting an electronic résumé?
- How does an electronic résumé differ from a traditional résumé? Is one more effective than the other? Why, or why not?
- What formatting issues are important to consider when updating an electronic résumé?
- What are keyword matches, and why are they vital when submitting a résumé in response to a job posting or job description?
- What is the effect of applicant tracking software (ATS) and searchable databases on electronic résumé posting?