Title: Create a product extension for an existing product.
Course: Strategic Marketing (12152) > Section: Developing Product/Service Planning Skills

Creation should include

- market research (including testing strategies)
- product selection
- market identification
- new product development
- evaluation.

Process/Skill Questions:

- What is the target market for the product extension?
- What information is necessary to gather before launching a new product?
- What value does test marketing have in a brand extension strategy?
- What are the indicators that a product extension will be successful?
- How can a brand extension strategy overextend a product line? What are some examples of products whose extensions have been overdone?
- What role does packaging play in creating a product extension?
- What timeframe should be considered to determine the success of the product extension?