Title: (Optional) Modify an existing branding strategy.
Course: Strategic Marketing (12152) > Section: Developing Product/Service Planning Skills

Modification should include

- selecting an existing branding strategy
- analyzing the current strategy
- recommending ways to improve the strategy.

Process/Skill Questions:

- What could be reasons for a rebrand/modification decision?
- What companies could be identified to modify an existing brand strategy?
- What sources could be analyzed to identify a company’s current brand strategy?
- How could a brand be updated without losing its identity?