Title: (Optional) Analyze competitive strategies between similar businesses.
Course: Strategic Marketing (12152) > Section: Understanding Product/Service Positioning

Analysis should include

- selecting a range of similar products
- evaluating the strategies each product employs.

Process/Skill Questions:

- How can analyzing your competition provide your company information?
- Why is it important to have a clear vision of what your competition offers?
- How does analyzing your competition help you to build a better product? Improve your image/marketing?