Title: Describe the competitive positioning of an existing product/service.
Course: Strategic Marketing (12152) > Section: Understanding Product/Service Positioning

Description should include considerations for determining the position for an existing product or service relative to the competition.

Process/Skill Questions:

- What are some products that are currently leaders in the marketplace? What makes a product a leader?
- What are the consequences of a company’s failure to evaluate its competition?
- Why is it important to continuously evaluate the position of a product compared to its competition?
- How does competitive positioning differ between services and products?
- Why would position mapping be important when looking at competitors’ products/services?