Title: Conduct a marketing research project.
Course: Strategic Marketing (12152) > Section: Managing Marketing Information

Conducting should include

- developing an appropriate research instrument
- following research steps
- collecting, organizing, and analyzing data.

Process/Skill Questions:

- Why would a business owner or corporation want to conduct marketing research?
- What is a focus group?
- Why are businesses interested in trends?
- How does the trend toward greater public concern for personal privacy affect companies’ marketing research techniques?
- How has technology changed marketing research? What are the trends in marketing research?
- What are some limitations of marketing research?
- Why is it important to evaluate the results of your research?