Title: Explain the importance of follow-up communication.
Course: Strategic Marketing (12152) > Section: Communicating in the Workplace

Explanation should include

- understanding the concept that communication is a process and not a task
- selecting the appropriate form of follow-up (e.g., email, phone call).

Process/Skill Questions:

- Why is follow-up an essential component of the communication process?
- Why is understanding the audience key to effective communication?
- In a professional setting, when is it appropriate to follow-up with an email? A phone call?