Title: (Optional) Summarize challenges faced by entrepreneurs.
Course: Strategic Marketing (12152) > Section: Understanding Entrepreneurship

Summary should include

- securing capital
- planning for financial stability, especially in the first few years of starting a business
- maintaining brand identity.

Process/Skill Questions:

- How do entrepreneurs secure and maintain capital?
- Why is it important for entrepreneurs to create a financial plan?
- How do entrepreneurs maintain their brand identity?