Title: Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service.
Course: Strategic Marketing (12152) > Section: Understanding Product/Service Positioning

Development should include an assessment of an existing positioning plan and a recommendation for changing the position in the market.

Process/Skill Questions:

- What circumstances would necessitate a change in positioning?
- What external factors might guide a repositioning plan? In which product life cycle stage might a product/service go through repositioning?
- What effect can repositioning have on other products owned by the same company?
- Why should a company be careful when repositioning?
- Why should you not reposition too often?