Title: Identify social media platforms that can be used to promote a business or product.
Course: Strategic Marketing (12152) > Section: Applying the Promotional Mix

Identification may include

- Facebook
- Twitter
- YouTube
- LinkedIn
- Google Business
- Pinterest
- Instagram
- Snapchat
- TikTok.

Process/Skill Questions:

- What are some benefits and drawbacks to social media marketing?
- How can a business determine whether its social media outreach has been successful?
- How does the use of social media affect customer service efforts?
- What are the strengths and weaknesses of different social media platforms in promoting a business or product/service?
- How is a social media platform chosen when promoting a particular product?
- How often should social media outreach be reevaluated?