Title: Update a cover letter.
Course: Strategic Marketing (12152) > Section: Developing a Career

Updating should include

- gathering necessary information
- tailoring the letter to the specific employer and job
- drafting all required components of the letter
- following a professional letter format
- proofreading and editing.

Process/Skill Questions:

- Why is it important to tailor the cover letter to the position?
- What qualities would an employer look for in an applicant's cover letter?
- How does the cover letter serve as a first impression to the potential employer?
- What makes a cover letter optimized for online posting and submission? Why is it important?