Title: Analyze innovative customer service, using case studies.
Course: Strategic Marketing (12152) > Section: Selling Products and Services

Analysis should include

- examining new techniques in customer service for online and brick-and-mortar stores
- explaining the importance of continued development of customer service efforts
- examining applications of innovative customer service techniques in actual businesses.

Process/Skill Questions:

- How do customer service techniques and procedures differ from one business to another?
- What are the benefits of innovative customer-service techniques?
- What are the consequences of failing to evaluate customer-service techniques?
- How is customer service different for electronic businesses?
- How can customer service be used as a competitive tool?
- How can social media be used to enhance customer service?
- What are your positive customer service experiences? What made them positive?
- What training can a sales team participate in to learn to enhance their customer service skills?