Title: Compare the merchandising strategies of two businesses with similar products and different target markets.
Course: Strategic Marketing (12152) > Section: Purchasing Products and Services

Comparison may include online or brick-and-mortar stores. It should include identification of merchandising strategies for similar products positioned differently in the marketplace.

Process/Skill Questions:

- What are the differences and similarities in the merchandising plans?
- Why might two companies merchandise similar products differently?
- What would happen if two companies attempted to use the same merchandising strategies?
- What are the consequences of failure to evaluate merchandising strategies?
- What can businesses learn from comparing their merchandising plan to others?