Title: Explore opportunities for research and professional development.
Course: Strategic Marketing (12152) > Section: Managing Marketing Information

Exploration should include

- selecting and accessing reliable electronic sources (e.g., journals, periodicals)
- using up-to-date data-gathering tools and platforms
- identifying ways that publications enhance the industry and professional development
- explaining how business publications can provide secondary data needed in the research process.

Process/Skill Questions:

- How can one determine that a given website is a reliable source?
- How can an individual use information obtained from trade journals to enhance their course performance? Their professional development?
- How can business publications aid market research?
- Why is it important to use up-to-date methods of data gathering?
- What is the difference between primary and secondary data?