Title: Explain the importance of analyzing data.
Course: Strategic Marketing (12152) > Section: Managing Marketing Information

Explanation should include

- how data is collected
- the benefits of data-driven decision-making
- the consequences of not using data in marketing.

Process/Skill Questions:

- What are the consequences of business not using data in marketing?
- In what ways are data collected?
- What are the benefits of making data-driven decisions?