Title: Explain the effects of price on profitability.
Course: Strategic Marketing (12152) > Section: Pricing Products and Services

Explanation should include

- considerations taken when pricing a product
- ways that price can affect profitability.

Process/Skill Questions:

- What is the importance of profit margins?
- How is the cost of goods sold calculated?
- Why might a company not have maximizing profit as an objective?
- What factors affect price?