Title: Interpret financial statements.
Course: Strategic Marketing (12152) > Section: Developing Management Skills

Interpretation should address

- balance sheets
- cash flow
- income statements
- return on marketing investment (ROMI)
- inventory records.

Process/Skill Questions:

- What does a lender look for in a financial statement when considering a loan application for a new business?
- To which financial statements would a stockholder want to have access?
- What are the legal considerations in preparing financial statements?
- How is a cash-flow statement used?
- What is the purpose of the balance sheet?
- What are the various types of profit found on financial statements?
- What are the benefits of having inventory records kept electronically?