Title: Analyze the life cycle of an existing product/service.
Course: Strategic Marketing (12152) > Section: Developing Product/Service Planning Skills

Analysis should include

- introduction
- growth
- maturity
- decline.

Process/Skill Questions:

- What strategies could be used to move the product/service to another phase?
- What might a business do to delay the decline of a product/service?
- How does pricing play a role in the sequence of events in the life cycle?
- What is considered the least profitable stage of the life cycle? Why?
- When a product has gone into decline, how can a business remove that product and still keep dedicated customers (e.g., Tab, by Coca-Cola)?
- How can one adjust a product/service to avoid becoming obsolete?