Title: (Optional) Describe the need for entrepreneurial innovation.
Course: Strategic Marketing (12152) > Section: Understanding Entrepreneurship

Description should include

- the definition of innovation
- the relationship between entrepreneurship and innovation
- the reasons for the necessity of innovation in society
  - to differentiate a product/service
  - to introduce a new product/service to meet a community demand
  - to enhance a product/service
  - to reach or create new markets.

Process/Skill Questions:

- What causes someone to improve an existing product?
- How is innovation linked to performance and growth in business?
- How do organizations cultivate an environment that supports innovation?
- How can innovative goods and services create new markets?