Title: Prepare a marketing research report.
Course: Strategic Marketing (12152) > Section: Managing Marketing Information

Preparation should include

- a statement of purpose
- presentation of data in charts, infographics, and narratives
- recommendations
- summary
- conclusion.

Process/Skill Questions:

- Why is it important to know your internal audience when preparing a marketing research report?
- How are marketing research reports used?
- What are the most common types of marketing research reports? Why is each important?
- What are the key elements in a final marketing research report?
- What role might an outside agency play in the preparation and analysis of marketing research?