Title: Conduct market research.
Course: Agricultural Business Management III (18201-36) > Section: Marketing Agricultural Products or Services

Conducting market research should include

- listing available markets
- determining market prices and profit potential
- determining reliability and future growth potential
- determining market demographics.

Teacher Resource:  Virginia Agricultural Education Marketing Plan, Virginia FFA Association, (https://www.vaffa.org/marketing-plan)

Process/Skill Questions:

- What is market research? How is it used?
- What are the steps in market research?
- What types of data are used for market research?
- What is the difference between primary and secondary data? Why are both needed in market research?