Title: Demonstrate business and merchandising skills necessary for florists, floral designers, and floral event design professionals.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Demonstration should include

- calculating mark-up of floral products and design services
- discussing pricing strategies
- discussing the contracts and negotiation processes
- explaining procedures for handling customer sales transactions
- establishing business relationships with a variety of locations, venues, vendors, and floral suppliers
- discussing marketing principles and procedures to identify and apply to target consumers.

Process/Skill Questions:

- What is an occasion-specific design inspiration board?
- How would one develop an event design budget and procurement plan?