Title: Describe the services provided by floral ordering networks.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Description should include

- the major ordering networks and the development of these networks (e.g., BloomNation, Flower Shop Network, FTD, Flowers.com, 1-800-Flowers, Teleflora)
- an analysis of the services provided by these networks and their requirements for membership
- the role of technology in the wire-order process (e.g., telephone, websites, social media, order gatherers)
- an analysis of selection guides.

Process/Skill Questions:

- What are the major networks?
- Why are they sometimes called wire services?
- What are the disadvantages of using floral ordering networks? What are the advantages?
- What are three functions of a wire service?
- Why might a florist choose to be a member of a network? Why might a florist choose not to be a member?