Title: Manage a seasonal event.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Management may include having

- seasonal design supplies
- a variety of seasonal arrangements (e.g., wreaths, table pieces, swags, kissing balls, and novelty items)
- a variety of materials (e.g., fresh, silk, wood, paper, dried items)
- seasonal displays
- orders for custom seasonal designs and seasonal potted plants
- seasonal potted plants for retail sales (e.g., plants incorporating foil, baskets, and novelty containers)
- an advertising campaign
- special attractions (e.g., refreshments, music and other forms of entertainment, floral demonstrations, and door prizes)
- a post-event evaluation with recommendations for future open seasonal events.

Process/Skill Questions:

- For what seasons or holidays would an open house be appropriate?
- How can seasonal events be cost-effective?
- What days of the week/weekend and hours would attract more attention to a seasonal event?