Title: Develop a business plan for a floral enterprise.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Development should include

- an equipment list
- budget
- logo
- layout of work, sales, consultation, business office, delivery staging, and storage areas.

A business plan should include the following elements:

- Executive summary
- Description of the business (e.g., location, business name, business goals, target customers)
- Products and/or services
- Marketing plan
- Operation plan
- Financial plan
- Business model (e.g., limited liability company [LLC], S corporation, C corporation, partnership, sole proprietorship)
- Insurance (e.g., business, liability, vehicle, income, health-workers’ compensation)
- Business license
- Growth plan
- Appendix

Process/Skill Questions:

- What are the essential components of a business plan?
- Where can equipment for a florist business be purchased?
- How can future sales be estimated?