Title: Manipulate pricing formulas for floricultural products and services.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Manipulation should include

- analysis of business expenses that must be covered by pricing formulas (e.g., staff, software, insurance, mortgage, advertising, taxes, nontangible property tax, overhead costs, utilities)
- computation of prices using the
  - ratio markup method
  - wholesale pricing method
  - retail cost of goods method
  - nesting method
- analysis of pricing factors for floral rental items
- computation of delivery, setup, and cleanup fees.

Process/Skill Questions:

- What methods are used to price floral products?
- What is the meaning of the term markup?
- How is profit figured into pricing formulas?
- How does location play a role in pricing items?