Title: Create a customer database for business applications.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Creation should include

- uses for a customer database in a florist business
- demographic information contained in a customer database
- an analysis of software options for developing a customer database (e.g., Excel, Google Sheets)
- procedures for updating information in the customer database
- evaluation of the return on investment of a customer database
- a mailing list (i.e., postal, email, text).

Process/Skill Questions:

- How can the creation of a customer database be advantageous to a floral business?
- How can a customer database be used in an advertising campaign?