Title: Explore the cost benefit analysis of providing securities.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Principles in Marketing and Cybersecurity

Exploration should include

- looking at pricing structures of security platforms
- creating a comparison chart of pre-security measures vs post-security breach measures.

Process/Skill Questions:

- What are the financial risks associated with security loss?
- What are the cost benefits of being digitally secure for a business and consumer?
- How has social media changed in recent years, and how have these changes affected marketing activities?
- What role does price play in the marketing business plan?