Title: Relate the threats of cybersecurity to each of the functions of marketing.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Principles in Marketing and Cybersecurity

Relating should include

- channel management
- marketing-information management
- market planning
- pricing
- product/service management
- promotion
- selling.

Process/Skill Questions:

- How is each function related to digital marketing?
- How does each function affect a business?
- Which function has the greatest influence on a digital marketing business?
- How does product distribution differ for online-based businesses and for brick-and-mortar businesses?
- What are the similarities between marketing goods and marketing services?
- How are marketing functions interrelated? What role does each marketing function play in the overall digital environment?
- What might happen if a company neglects one of the functions?
- What are the most efficient selling techniques?