Title: Identify cybersecurity threats and vulnerabilities within the seven functions of marketing.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Cybersecurity Risks in Marketing

Identification should include hacking, social engineering, and misuse of data as it relates to the following seven functions of marketing:

- Channel management (e.g., distribution of material, services, raw materials, finished goods, altering flow of goods)
- Marketing-information management (e.g., deletion, corruption, theft, modification of data)
- Market planning (e.g., financing, misuse of intellectual property [IP], theft of IP)
- Pricing (e.g., undercut, price wars, bait-and-switch)
- Product/service management (e.g., altering planned new product line, theft of IP)
- Promotion (e.g., false advertising, brand management, awareness and identity, price fixing)
- Selling (e.g., sale dates, misinformation, false representation)

Process/Skill Questions:

- How is cybersecurity a collective effort in business?
- What approaches should be considered to ensure all employees practice information security?
- What could happen to one’s business as a result of a security breach in any of the marketing areas?
- What are examples of security breaches in each of the marketing function areas (e.g., current events, news reports)?

Teacher Resource:

- The 18 Biggest Data Breaches of the 21st Century, CSO