Title: Describe the technological strategies used in digital marketing.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Principles in Marketing and Cybersecurity

Description should include how digital marketing is used to create user profiles with the following:

- Using session cookies
- Click baiting
- Persistent cookies
- Tracking users web-based activity
- Continuous loop on sites
- Ad tracking
- Location of geo tracking
- Mobile app tracking across devices

Description can also include how these profiles are used for targeted ads.

Process/Skill Questions:

- How is data transferred to the marketing executive once it is entered by a customer/consumer?
- When are digital marketing technological strategies introduced in a marketing plan?
- How can marketing professionals in cybersecurity target current and potential customers?
- How are the functions of marketing applicable to  digital marketing?
- How has the digital era changed the marketing of goods and services?
- How has the closure of brick-and-mortar stores changed digital marketing?
- What are the types of cookies?
- How will a business use these strategies to target consumers?

Teacher Resource:

- Google Analytics Performance Marketing Case Studies, Think with Google