Title: Investigate how data is collected for one or more of the seven marketing functions.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Examining Marketing Data

Investigation should include

- providing data types that are and are not included in the seven categories
  - included (i.e., zip code, gender, age, personal interests, race, and marital status)
  - not included (i.e., driver’s license and Social Security number)
- identifying appropriate data to collect for marketing purposes (e.g., buying a car vs. buying a TV).

Process/Skill Questions:

- What are considerations for securing private data during collection?
- What is the security protocol for ensuring the security and integrity of data?
- How does the type of data influence how it should be secured during private collection?
- What notice is required or provided for consumers prior to data collection in a purchase?