Title: Explain the ethical implications of collecting and maintaining data.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Investigating Digital Privacy and Ethics

Explanation should include the following methods in

- collecting data (e.g., customer surveys, loyalty programs, wish lists, account registrations)
- processing data (e.g., data triangulation, data reidentification)
- maintaining data (e.g., clouds, servers, databases, data warehousing, data life-cycle)
- safeguarding personal financial information by management.

Process/Skill Questions:

- Whose responsibility is it to protect data during and after data collection?
- What is an unethical use of information resources?
- What is data triangulation, and why is it used?
- What is the current role of ethics surrounding data collection and use?
- What are the major ethical issues related to data collection and use?
- What ethical issues are associated with allowing data access to third parties?
- What added risk is caused by using alternative payment methods (e.g., prepaid cards, digital wallets, cryptocurrencies, delayed payment, installment options)?
- What are the legal implications for collecting and maintaining data?

Teacher Resource:

- Affirm vs. Afterpay vs. Klarna: Everything You Need to Know