Title: Define privacy policy.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Investigating Digital Privacy and Ethics

Definition should include a description and illustration of basic U.S. consumer rights (i.e., the right to be informed, to be safe, to choose, and to be heard). It should also relate these consumer rights to U.S. citizens’ right to privacy and to the health of the U.S. economy.

Definition should also include aspects of a privacy policy, which should specify how a company collects, processes, stores, and manages customer information in ways that prevent data from exposure to unauthorized persons or organizations.

Process/Skill Questions:

- Why must marketers consider consumer rights?
- How do marketers inform consumers of product advisories and recalls?
- How do enterprises mediate consumer complaints?
- How can a company protect the privacy of consumers?
- When are privacy policies legally binding?
- Why is a privacy policy important?
- What is the difference between rights and ethics?
- What role should ethics play in consumer rights?

Teacher Resources:

- Mini-Lesson D: Privacy Policies and You, iCivics
- Privacy and Security Online, Learning for Justice