Title: Categorize marketing data within one or more of the seven marketing functions.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Examining Marketing Data

Categorization should include

- PII
- PFI
- NPI
- PHI
- digital footprint
- digital traces
- business data
- customer data
- intellectual property.

Process/Skill Questions:

- What ethical security responsibilities are inherent in collecting and maintaining marketing data?
- Who makes the decision to acquire, use, and maintain marketing data?
- How is proper data stewardship applied?
- What are the legal implications of mishandling marketing data?