Title: Identify the marketing functions and their roles in the lodging industry.
Course: Lodging Management (12159) > Section: Examining Marketing and Public Relations Functions in the Lodging Industry

Identification should include the definition of marketing and how each marketing function (i.e., distribution, finance, marketing information management, price, product/service management, promotion, sales) relates to the lodging industry.

Process/Skill Questions:

- How do marketing functions within the hospitality industry differ from those of other industries?
- How does distribution in the hospitality industry differ from distribution of tangible products? How are they similar?
- What role does the Internet play in the functions of marketing?
- What role does social media play in the function of marketing?
- Who oversees the marking functions on a day-to-day basis in the lodging industry?