Title: Describe the relationships among marketing, sales, and operations in the lodging industry.
Course: Lodging Management (12159) > Section: Examining Marketing and Public Relations Functions in the Lodging Industry

Description should identify the roles and responsibilities of

- director of marketing and sales
- operations staff
- events and sales manager
- national account salespeople
- group sales representative
- general manager.

Process/Skill Questions:

- What is the difference between marketing and sales?
- What are the organizational functions of sales and marketing?
- What is the relationship between sales and marketing and advertising and public relations?
- Why is it important to integrate marketing efforts across the organization?
- What are the principal roles of marketing, sales, and operations? How are their roles integrated to build brand value?
- What can happen if these departments fail to communicate with one another?
- What is integrated marketing communication? How can it benefit the lodging?
- When and why would advertising or marketing be outsourced?
- How is marketing managed in large corporations and chains?