Title: Identify the elements of a property analysis.
Course: Lodging Management (12159) > Section: Examining Marketing and Public Relations Functions in the Lodging Industry

Identification should include

- type of property
- size
- room types
- meeting space
- property amenities
- location
- travel patterns
- seasonality
- affiliation
- in-room amenities
- demographics
- geographics
- area attractions
- community support services
- staffing
- services
- strengths/weaknesses/opportunities/threats (SWOT) analysis.

Process/Skill Questions:

- What effect would a next-door recreational center have on a lodging that does not have an exercise room?
- What significance does affiliation (franchise) have on property analysis? On a lodging's marketing strategy?
- What parts of a property analysis may be delegated to employees?
- How often should a property analysis be conducted? Why?
- What is market share, and how is it determined?
- How important is community support to the success of a lodging?
- What events should marketing managers attend to build marketing shares in a region?