Title: Explain the effects of nonverbal communication on interactions with others.
Course: Marketing Exploration (12160-18) > Section: Communicating in the Workplace

Explanation should include potential positive and negative effects of nonverbal communication (e.g., gestures, body posture, eye contact, and facial expressions) on

- patronage
- understanding
- credibility
- profit
- goodwill
- competition.

Explanation should also emphasize that interpretation of nonverbal communication may be culturally influenced.

Process/Skill Questions:

- How might nonverbal communication and verbal communication produce conflicting messages?
- Why is it important to observe nonverbal communication in co-workers? In customers?
- How could nonverbal communication be interpreted differently by people from different generations? By people in different cultures?
- What are examples of negative nonverbal communication?