Title: Identify the components of a marketing process/cycle.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Identification should include the steps of the cycle:

- Engage
- Attract/acquire
- Convert
- Retain/service
- Determine the need, satisfy the need

Process/Skill Questions:

- Who is involved in marketing? What role does each party play?
- What is the ultimate goal of the marketing process? How does one determine whether the goal was achieved?
- How do marketing activities encourage competition and the development of new products and services?
- What are some situations in which marketing exchanges take place?
- How has marketing influenced your purchasing behavior?
- Why should marketing focus on the customer?