Title: Explain the concept of branding.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Explanation should include

- the definition of branding
- types of brands (e.g., national, private distributor, generic)
- the importance of brands
- the role of branding in an organization’s marketing mix
- the practice of aligning with trusted or similar brands that can advance one’s own brand and add value
- brand personality.

Process/Skill Questions:

- How is a brand created?
- How is branding used in a business’s marketing mix?
- How does a brand give a product a distinct personality?
- How do packaging and labeling influence purchasing choices?
- What strategies can be used to alter a brand image?
- What is the DECA brand?