Title: (Optional) Explain the effects of technology on marketing.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Explanation should include

- e-commerce (globalization of the marketplace)
- consumer advantages (e.g., a wide selection of products and prices, information resources) and disadvantages (e.g., privacy concerns, information overload, identity theft)
- business advantages (e.g., a wider customer base) and disadvantages (e.g., the need for ongoing technological expertise, intellectual property rights issues, negative online reviews)
- the effects of technology on marketing (e.g., additional avenues for promotion, services, and sales; information about the business and products; mobile; interactive).

Process/Skill Questions:

- What types of information should be included on a business website?
- How have businesses had to adapt to consumer interaction through the Internet?
- How is the Internet used to market goods and services?
- How has the Internet changed marketing?
- Why is it important for marketers to use interactive technology?
- What are some ways you have used technology to purchase products or services?
- What are the consequences of a business not having an online presence?