Title: (Optional) Identify current marketing trends.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Identification should include

- the definition of trend (i.e., a line of general direction or movement over time)
- the speed of changes in trends
- cultural issues influencing trends (e.g., technology, globalization of marketing, diverse ethnicities)
- current trends in marketing (e.g., social/interactive/mobile marketing, changes in demographics)
- the effects these trends may have on a business’s marketing strategy
- resources that identify emerging trends (e.g., Adweek, TechCrunch).

Process/Skill Questions:

- How do trends affect a business’s marketing strategy?
- What are some of the future expectations for retailing?
- How can a trend be used to generate awareness of a product or service?
- What socioeconomic factors help marketers predict future trends?