Title: Explain marketing as a service to an organization.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Explanation should include the service that marketing provides to organizations and how it affects the following:

- Goals
- Objectives
- Strategies
- Tactics
- Metrics
- Mission

Process/Skill Questions:

- Why is marketing considered a service to an organization?
- How can marketing help an organization further its mission?
- How can marketing strategies be developed to support the overall mission of the organization?
- What metrics might be used to measure the success of an organization?