Title: Describe market analysis in the global environment.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Marketing Concepts and Strategies in the Global Marketplace

Description should include

- definition of market analysis
- description of the global environment (including customers, competitors, currencies, and economies)
- the relation of each element to market analysis
- the role of market analysis in global business decision-making.

Process/Skill Questions:

- Why is a market analysis important?
- How does a market analysis affect global business decisions?
- How does global marketing affect all countries involved?
- How is global marketing affected by customers? By competitors? By currencies? By economies?
- How is the global environment affected by business decisions?
- Is it ever necessary to re-analyze a market? Explain.
- What functions of marketing are involved in the market analysis?