Title: Describe the marketing mix and functions in relation to the global market.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Marketing Concepts and Strategies in the Global Marketplace

Description should include

- the importance of the marketing mix (i.e., product, price, place, promotion) within the global marketplace
- examples of how a change in one component of the mix can affect the others
- definition of the functions of marketing and activities/applications involved in each:
  - Risk management
  - Selling
  - Promotion
  - Pricing
  - Purchasing
  - Marketing information management
  - Product service planning
  - Distribution
  - Financing

Process/Skill Questions:

- How does each component of the marketing mix affect the others?
- What contribution does each of the functions bring to marketing?
- How are the marketing functions interdependent?
- How does each marketing function relate to global marketing?
- What current issues in the news relate to the marketing mix and functions of marketing in global marketing?
- How does the use of the marketing mix change based on the country where the product or service is marketed?