Title: Describe the process for identifying global markets through market segmentation and product differentiation.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Marketing Concepts and Strategies in the Global Marketplace

Description should include a definition of market segmentation and commentary on the value of allowing businesses to customize their product offerings and marketing strategies in the global marketplace.

Process/Skill Questions:

- How is a target market related to market segmentation?
- What factors most affect market segmentation?
- Why is market segmentation important to global marketing?
- How do businesses customize their product offerings and marketing strategies for various segments of the global marketplace?
- How is the role of selecting a target market different once you enter the global marketplace?
- How does customization affect the other marketing functions in global marketing?
- What are current examples in the news of product differentiation according to international target markets?