Title: Describe how culture affects consumer needs and wants.
Course: Opportunities in Global Trade (12056-I) > Section: Analyzing the Influence of Culture on Business Activities

Description should include examples of how specific cultural differences affect consumer needs and wants.

Process/Skill Questions:

- How has changing cultural diversity and patterns of immigration in the United States affected consumer wants and needs in local markets?
- How do specific companies modify product or service planning to meet needs of consumers in different cultures?
- What do companies need to think about and plan before launching a new product into a particular culture?
- How does the globalization of American products affect consumer demand in foreign markets?
- What are the positive and negative impacts of the globalization of products and services on the world's consumers?
- How do members of a group learn its culture? How does their culture relate to their wants and needs?
- How does the business subculture of a country affect which countries it is most likely to do business with? How does that affect the goods and services the company will provide to that country? How does that relate to the customers’ wants and needs?
- How can family relationships affect the culture in a country? How does this relate to a company providing needs and wants to a specific culture?
- How does tradition play a role in the needs and wants of culture/society?