Title: Identify the key components of an international marketing plan.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Marketing Concepts and Strategies in the Global Marketplace

Identification should include

- definition of an international marketing plan
- identification of key components of an international marketing plan, including
  - an evaluation of country risk
  - market analysis
  - customization considerations for local markets
  - competition analysis
  - export compliance
  - credit risk evaluation
  - logistical considerations
  - legal considerations
  - international payment considerations
- uses of an international marketing plan in global business activities.

Process/Skill Questions:

- How is each section of the marketing plan important to global marketing activities?
- Why is it important to include methods for measuring the success of a marketing plan?
- How does a marketing plan serve the needs of an organization?
- Why are evaluation and control important elements of a marketing plan?
- Why is it important to create an international marketing plan when considering global expansion?
- What are the differences between an international marketing plan and a domestic marketing plan?