Title: Distinguish between the terms global marketing and international trade.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding the Nature of Global Marketing and Commerce

Distinguishing should include definitions of

- global marketing—marketing strategy focusing on customers, markets, and competition on a worldwide scale
- international trade—buying and selling of products/services in a global marketplace as exports/imports.

Process/Skill Questions:

- How do exports and imports affect the domestic and global economy?
- How does global marketing affect global business? Domestic business? Individuals?
- How does global marketing contribute to trade? How can it hinder trade?