Title: Describe the impact of e-commerce on distribution strategies for global trade.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Distribution in the International Marketing Plan

Description should include a definition of e-commerce, examples of successful e-commerce businesses in the global marketplace, and the impact of e-commerce on distribution strategies for global trade. Other topics may include

- website design
- localization (e.g., web hosting locally, translation) and search engine optimization (SEO)
- cybersecurity
- social networks
- cultural attitudes.

Process/Skill Questions:

- What is e-commerce? How has it evolved internationally? How prevalent is it among the countries of the world?
- What are the most common modes of electronic communication in the global marketplace? How is each used in international trade?
- How has e-commerce assisted the expansion of global trade?
- How do local laws govern the use of the internet and international trading policies?
- What effect might e-commerce have on existing trade agreements between countries?
- What are some of the global businesses currently using e-commerce as a tool for selling and communicating? How do they accommodate the needs of their international customers?
- How accessible is the Internet in developing countries? What impact does Internet access have on global distribution?