Title: Examine product/service distribution strategies for reaching consumers in the global marketplace.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Distribution in the International Marketing Plan

Examination should include explaining channels for product and service distribution (e.g., business to business [B2B], business to government [B2G], and business to consumer [B2C]).

Process/Skill Questions:

- How do B2B channels function in the global marketplace?
- What are three types of products and services traded between governments and global businesses?
- What are three intermediaries for B2C channels? How might B2C channels vary among countries in the global marketplace?
- What are the most common types of intermediaries?
- Why are intermediaries needed in international business?
- What criteria must be met when preparing a package for international shipping?
- What should be included on the label for exported goods?
- What is the purpose of a certificate of origin?
- What are the various modes of transportation that international marketers use to move goods and services from the producer to the consumer?
- How could a company balance the tradeoff between cost and speed when selecting a shipping method?
- What actions could be taken to make border crossings of shipped goods more efficient?
- How might shipping labels be improved to assist businesses and to contribute to the safety of workers?
- What are the similarities and differences between storefront and door-to-door as distribution strategies?
- What are the benefits of catalogs as distribution vehicles? How might effectiveness of catalogs vary from one country to another?
- What is the relationship between distribution strategy selection and the target country's culture?
- What products can be distributed through automatic vending?
- Why might a small company choose guerrilla marketing techniques?