Title: Develop a marketing plan for distribution of a product.
Course: Audio Production and Recording II (05123-IIA) > Section: Examining the Audio and Music Production Industry

Development should include

- identifying the audience
- identifying pathways of distribution (e.g., streaming services, social media platforms)
- using multiple strategies
  - promotional imagery (e.g., album cover, thumbnail, cover images)
  - video (e.g., lyric, promotional)
  - metadata (i.e., descriptive information about the product)
- creating a budget for promotion.

Process/Skill Questions:

- What are three primary independent music distribution platforms?
- What is considered a target market?