Title: Describe the importance of registration and protection of domain names.
Course: Digital and Social Media Marketing (12162) > Section: Exploring the Ethical, Legal, and Security Aspects of Digital and Social Media Marketing

Description should include

- defining the term domain name
- explaining the importance of registering and protecting domain names
- summarizing strategies for registering and protecting domain names, including the
  - steps for registering a domain name
  - reasons for registering several variations of a name (e.g., providing for spelling mistakes)
  - reasons for registering for a variety of domains (e.g., .com, .net, .org, .edu)
  - importance of automatic renewal of domain name registration
- explaining the risks of not protecting domain names.

Process/Skill Questions:

- What is the role of the Internet Corporation for Assigned Names and Numbers (ICANN) in the domain registration process?
- What is the role of the domain name in establishing recognition?
- What do each of the web domain extensions .com, .net, .edu, .org, and .gov indicate?
- How does a business register a domain name?
- Why would a business register a domain name?
- What considerations related to search engines should be taken when registering a domain name?
- What are the risks of not protecting domain names?