Title: Identify technology used in marketing tasks.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Identification may include

- project-management tools (e.g., Google Workspace, Microsoft 365)
- databases
- simulations
- graphics and design tools
- desktop publishing
- website management
- email marketing
- social media
- analytics
- bundled and independent services (e.g., Square, Shopify, MailChimp)
- cameras
- computers
- notes tool or other apps on phone for scanning
- QR codes
- app development tools
- algorithms.

Process/Skill Questions:

- How could a database program help a business gather large quantities of data?
- What are examples of general computer applications used in marketing? What are examples of specialized computer applications?
- What are the differences in function among the types of software tools?
- What are appropriate circumstances to use technology and software tools for various marketing tasks?
- When might a business find presentation software helpful?
- What are the strengths and weaknesses of bundled services?
- How can multiple tools be utilized in the daily operations of a business?
- How does the use of technological tools affect customer service and vice versa?

Teacher Resource:

Marketing Technology Landscape ("Martech 5000") infographic from chiefmartec.com (https://cdn.chiefmartec.com/wp-content/uploads/2018/04/marketing_technology_landscape_2018_slide.jpg)