Title: Explain legal issues related to digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Exploring the Ethical, Legal, and Security Aspects of Digital and Social Media Marketing

Explanation should include the following:

- Copyright
- Patent
- Trademark
- Intellectual property
- Domain name protection (Internet Corporation for Assigned Names and Numbers [ICANN] policy) (https://www.icann.org/)
- Privacy
- Truth in advertising
- Licensure
- Uniform Commercial Code (UCC)
- Accessibility (Americans with Disability Act [ADA] guidelines) (https://www.ada.gov/)
- Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 (https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/can-spam-rule)
- Purpose of a secure server certificate (e.g., VeriSign Secured Seal, PayPal)
- Compliance with PCI Security Council standards (https://www.pcisecuritystandards.org/)
- Regulation of content (especially in the international arena)
- Regulation to prevent fraud
- Resources for keeping current with major legal issues related to digital marketing
- Customer communication (e.g., promotional offerings vs. informational communications)

Process/Skill Questions:

- What resources can be used to acquire information on legal issues related to digital marketing?
- What are some current legal issues involving the Internet? How do these current legal issues affect the digital marketing of businesses?
- How can legal problems be avoided?
- Why should legal issues be addressed in the branding process?
- What are potential consequences of using an established brand without permission?
- What are the potential consequences of not adhering to the Federal Trade Commission’s Truth in Advertising policies?