Title: (Optional) Identify options for professional development in the field of digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Preparing for a Career in Digital and Social Media Marketing

Identification should include options such as

- education (both traditional and online)
- training (both traditional and online)
- work-based learning (e.g., job shadowing, mentorship)
- co-curricular student organization activities (e.g., DECA)
- certification (e.g., Google Analytics)
- micro-credentialing
- professional associations
- vendor materials and training
- professional/trade shows
- professional publications.

Process/Skill Questions:

- What professional associations exist for digital marketers?
- How can attending a conference and meetings of a professional organization help a person build a network?
- Why is lifelong professional development essential for digital marketers?
- What is the Journal of Digital & Social Media Marketing? How can someone wanting to join this career field use this journal?
- What are the top industry certifications employers look for in the digital and social media marketing field?
- What digital platforms are available for digital training and professional development?