Title: Demonstrate web searching techniques and strategies.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Demonstration should include

- using search engines, web directories, links, keywords, advanced search features, and strategies appropriate to each search tool
- defining and performing vertical searches.

Process/Skill Questions:

- What is the difference between a web directory and a search engine? Why is each important?
- What are some examples of vertical search engines?
- What are some important or most-used keywords?
- How does an advanced search feature help with web browsing?
- Why should one use a variety of search engines?
- What are search operators? How do they work?