Title: Describe various types of digital advertising.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Strategy as it Relates to Promotions and Advertising

Description should include types of advertising such as the following:

- Display ads (retargeting)
- Referral sites and/or reciprocal links
- Search engine placement
- Email
- Directories
- Affiliate programs
- Social media
- Local search
- Streaming video
- OTT (over the top)
- Content marketing
- Viral marketing
- Influencer marketing

Process/Skill Questions:

- How is digital advertising different from traditional advertising? How is it the same?
- What are the advantages of digital advertising over traditional advertising?
- What are the disadvantages of digital advertising? How can these disadvantages be overcome?
- What are the advantages and disadvantages of the various digital advertising methods?
- What is the cost structure for each type of digital advertising?
- What are content marketing, viral marketing, and influencer marketing? How can a business utilize these types of marketing?
- What is OTT advertising? What are some advantages and disadvantages of this type of advertising?
- What is the importance of influencer marketing? What are examples of brands that use this strategy?