Title: Explain partnership opportunities in digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Explanation should include

- describing types and examples of partnerships, such as blogger outreach, influencer engagement, and professional organizations
- summarizing the benefits and liabilities of partnerships.

Process/Skill Questions:

- What is partnership marketing? How can it be used in digital or social media marketing?
- What are some important things to consider when choosing a marketing partner?
- What is the difference between affiliate marketing and partnership, as the two relate to digital marketing?
- Why are partnerships useful? How can they be harmful?
- How are affiliates used?