Title: Relate traditional marketing strategies to digital marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Relation should include how businesses use traditional and digital marketing strategies, tools, and tactics to meet goals.

Relation should also include how social media is used for promotion, engagement of customers, customer service, brand building, and sales.

Process/Skill Questions:

- How are traditional marketing strategies different from those designed for the Internet?
- What role should digital marketing and social networking play in a marketing plan?
- Why would a brick-and-mortar business want to integrate technology, such as an app, to promote its business?
- How has digital and social media marketing changed methods for delivering messages to customers?