Title: (Optional) Describe basic strategies for seeking employment.
Course: Digital and Social Media Marketing (12162) > Section: Preparing for a Career in Digital and Social Media Marketing

Description should include

- seeking a mentor
- networking
- participating in a work-based learning experience
- joining a business association
- obtaining industry certification in chosen area
- investing in personal branding
  - creating a personal web page
  - creating a professional online profile (e.g., LinkedIn, Facebook)
  - monitoring personal digital presence, to include social media sites (e.g., students should Google themselves and understand that employers and postsecondary institutions will do the same)
- identifying available jobs
- using job search engines
- matching personal qualifications with available jobs
- gathering information about prospective employers from websites and other data sources
- tailoring a cover letter to match a desired position
- determining whether a traditional or electronic résumé is most appropriate for matching a desired position
- determining when to use email and when to use traditional written correspondence
- deciding when to post an electronic résumé online, weighing the risk of online postings
- submitting an application, résumé, and references, as applicable
- preparing for an interview.

Process/Skill Questions:

- How can a person build an effective professional network?
- Why is it important to research a prospective employer before submitting a job application?
- What social media marketing job skills may assist in advancing one’s career?
- What is the best way to get these skills?
- What are top five soft skills employers are seeking in this field?
- What are top five hard skills employers are seeking in this field?