Title: Describe outbound and inbound marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Fundamentals of Digital and Social Media Marketing

Description should include the following definitions and examples:

- Outbound marketing—the traditional approach of sending marketing materials to the customer; sometimes referred to as push
  - press releases
  - printed brochures
  - mailers
  - email marketing
- Inbound marketing—methods of attracting the customer to you; sometimes referred to as pull
  - social media optimization (SMO)
  - SEO
  - blogging
  - social media advertising
  - social media influencers
  - word of mouth.

Process/Skill Questions:

- What is the difference between inbound and outbound marketing?
- What are inbound marketing channels?
- Why might customers consider outbound marketing practices intrusive?
- How can social media attract a broad range of customers?
- How is organic reach different from paid reach?

Teacher Resource:

Socialnomics Blog (https://socialnomics.net/)