Title: Explain how policies influence digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Exploring the Ethical, Legal, and Security Aspects of Digital and Social Media Marketing

Explanation should include

- government policies related to digital marketing at the international, national, state, and local levels, such as those concerning taxation, regulation, sweepstakes, customs laws, and official statements (e.g., U.S. Framework for Global Electronic Commerce, CAN-SPAM, General Data Protection Regulation [GDPR], California Consumer Protection Act [CCPA])
- policies specific to various marketing and social media platforms (e.g., a company cannot market firearms via Facebook)
- policies of different companies as they relate to digital marketing (e.g., social media policy)
- global policies and their influence on U.S. policy.

Process/Skill Questions:

- What are some current legislative issues affecting digital marketing?
- What role does the U.S. government play in regulating internet content?
- What impact do foreign government regulations have on Internet content?
- How might policies differ from state to state?