Title: Create a plan for measuring and monitoring digital and social media activity.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Creation should include

- creating a matrix of various platforms
- writing performance reports
- establishing KPIs.

Process/Skill Questions:

- What are the steps for measuring and monitoring digital and social media activity?
- What are some ways to create a social media strategy?