Title: Describe the importance of using a scheduling tool for social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Description should include

- calendars
- scheduling applications (e.g., HootSuite)
- ideal posting times for various audiences.

Process/Skill Questions:

- Why is it important to create a posting calendar?
- What are the best times to post to reach various audiences?
- What are popular scheduling applications? What do they do for businesses?
- What makes a scheduling tool more effective than scheduling and posting manually?