Title: Critique varied methods of promoting apparel and textile products.
Course: Fashion Careers II (19201-22) > Section: Exploring the Marketing of Fashion

Critique should compare promotional campaigns (i.e., print media, radio, TV, in-store, Internet promotions, and social media), assess strengths and weaknesses, and evaluate strategies with regard to:

- What to sell
- How to sell
- To whom to sell
- When to sell (seasonal nature of fashion)
- What to charge
- How to retain

Process/Skill Questions:

Thinking

- What are the goals and methods of promoting apparel and textile products?
- What are the consequences of using unethical marketing practices?

Communication

- What information should be communicated when promoting apparel and textile products?
- How does communication contribute to the success of textile and apparel merchandising?

Leadership

- What leadership skills are needed to promote apparel and textile products?
- Who decides which promotion methods are suitable for specific needs? How are these decisions made?

Management

- Where should apparel and textile products be promoted?
- What are the steps in setting a marketing budget?