Title: Research how design firms introduce new fashion lines each season.
Course: Fashion Careers II (19201-22) > Section: Exploring the Marketing of Fashion

Research should include using resources such as fashion shows, trade shows, YouTube, bloggers, vloggers, social media, and ecommerce websites.

Process/Skill Questions:

Thinking

- What role has ecommerce played in design firms introducing new fashion lines each season?
- How does visual media disseminate fashion information?
- What design firms plan to launch new lines of fashion?

Communication

- How can a design firm create content that builds a community around their brand?
- How can design firms adapt as the Internet and social media platforms evolve?

Leadership

- How can social media increase sales?
- How does YouTube assist in fashion lines marketing?
- How do design firms identify their target market?

Management

- How can vloggers and bloggers create new audiences and content for the design firm’s fashion lines?