Title: Identify elements of a business plan.
Course: Fashion Careers II (19201-22) > Section: Describing Business Operations

Identification should include

- executive summary
- description of the business (e.g., location, customers, form of ownership)
- problem
- customer segments
- unique value proposition (UVP)
- solutions
- channels/pathways to customers
- revenue streams
- cost structure
- key metrics
- competitive advantage
- conclusion
- appendix.

Teacher Resources:

- Entrepreneurship Infusion Unit
- U.S. Small Business Administration (SBA)

Process/Skill Questions:

Thinking

- How should the “big idea” for the product or service be presented in the business plan?
- What is unique value proposition (UVP)?

Communication

- What communication skills are needed to develop a business plan?
- How do presentation skills benefit a business owner applying for a loan?

Leadership

- How does a business plan help shape the company leader’s vision?
- Why should a mission statement be included in a business plan?

Management

- What resources are available to help develop a business plan?
- How can a business plan benefit the company beyond start-up?