Title: Describe how purchasing motives affect consumer choices.
Course: Principles of Business and Marketing (12051-36) > Section: Making Decisions as a Consumer

Description should include how motives can be based on reasoning or emotion and how they affect purchases. Motives may include

- price
- convenience
- safety
- health
- quality
- guarantee/warranty
- style
- color
- family or peer approval
- celebrity endorsement
- influencers
- online reviews/image/reputation.