Title: Explain market segmentation and how it is used to identify a target market.
Course: Principles of Business and Marketing (12051-36) > Section: Exploring the Core Concepts of Business and Marketing

Explanation should include the following types of market segmentation:

- Geographic (e.g., location, climate, community size)
- Demographic (e.g., age, gender, ethnicity, income bracket, marital status, family size, education level)
- Psychographic (e.g., activities, attitudes, personality and values, lifestyle)
- Behavioral (e.g., features desired, usage rate, brand loyalty)