Title: (Optional) Identify the elements of the promotional mix.
Course: Entrepreneurship Infusion Unit > Section: Understanding Marketing Principles

Identification should include

- advertising
- sales promotion
- publicity
- public relations
- personal selling.

Process/Skill Questions:

- How could a business use the promotional mix to develop a company image?
- How might the promotional mix of a small, locally owned company differ from that of a large national chain?
- How can a small business formulate an effective promotional strategy within a limited budget?
- How can a business use advertising to create a favorable image with the public?
- How can an entrepreneur's community involvement complement the promotional mix?
- Why do manufacturers and retailers choose to issue coupons rather than lower prices to attract customers?
- Which types of promotion allow for maximum customer interaction?
- What are examples of successful social media campaigns to promote products/services?
- What is the most cost-effective promotional vehicle for a new business?
- How does publicity differ from advertising?
- How do digital technologies influence the promotional mix?
- How do successful marketers determine the effectiveness of a campaign?
- What are ways a business uses promotion?