Title: Describe outbound and inbound marketing.
Course: Entrepreneurship Infusion Unit

Description should include the following definitions and examples:

- Outbound marketing—the traditional approach of sending marketing materials to the customer; sometimes referred to as push
  - press releases
  - printed brochures
  - mailers
  - email marketing
- Inbound marketing—methods of attracting the customer to the business; sometimes referred to as pull
  - social media optimization (SMO)
  - search engine optimization (SEO)
  - blogging
  - social media
  - social media influencers
  - word of mouth.

Teacher Resources:

- Socialnomics blog

Process/Skill Questions

- What is the difference between inbound and outbound marketing?
- What are inbound marketing channels?
- Why might customers consider outbound marketing practices intrusive?
- How can social media attract a broad range of customers?
- Which social media platform would be the best for attracting customers in specific demographics?
- How can email marketing capture a select group of customers?