Title: (Optional) Demonstrate value proposition design.
Course: Entrepreneurship Infusion Unit > Section: Understanding Design Thinking and Business Model Development

Demonstration should lead to a single, clean, compelling message that states why a product or service is different and worth buying.

Process/Skill Questions:

- Why is developing a value proposition important to a business?
- How does a value proposition help differentiate one's product or service in the marketplace?
- How does one create a value proposition?
- What are effective value proposition examples?

Teacher Resources:

- Value Proposition Design by Alexander Osterwalder
- Value Proposition and Customer Segments, Entrepreneurship Crash Course