Title: Describe the purposes and types of business communication.
Course: Entrepreneurship Infusion Unit

Description should include stakeholders and purposes of internal and external communication:

Stakeholders

- Investors
- Customers
- Media outlets
- Vendors
- Employees
- Government agencies
- Fellow entrepreneurs or strategic partners
- Community

Purposes

- To provide information
- To address acquisition and retention of customers
- To persuade others to an action or point of view
- To make inquiries

Description should also include typical types of business communication, such as

- business letters
- memoranda
- reports
- press releases
- financial statements or summaries
- digital presentations/platforms
- digital communication
  - text messages
  - blogs and social media
  - websites
  - email messages
  - video and teleconferencing.

Process/Skill Questions

- For what purposes are business documents written? For what audiences?
- What are the parts of a business letter? Why is each important?
- What is the importance of properly addressing an envelope or package?
- What is meant by netiquette? Why is it important to a business?
- In what entrepreneurial situations would a memorandum be appropriate? A letter? An email message? A report? A blog or other form of electronic networking?
- How does one decide what is appropriate to put in written form?
- How can business documents be used to enhance a company image?
- How can business documents be used as a sales tool?
- What are the possible consequences of incorrect information and/or errors in a written document?
- Why is it important for writers to have strong word-processing skills?
- How is social media used for business communication?
- Why is formality a critical element of business writing?
- Why does each document need to be considered a legal document?