Title: Research types of promotional events in the fashion industry.
Course: Fashion Marketing, Advanced (12153-II) > Section: Planning a Promotional Event

Research should include evaluating the effectiveness of different types of promotional events, such as

- sales
- fashion shows
- trunk shows
- internet-only promotions
- social media promotions
- customer loyalty programs
- pop-ups
- sales promotions (e.g., buy-one-get-one [BOGO], gift with purchase [GWP], purchase with purchase [PWP], coupons).

Process/Skill Questions:

- What is the purpose of a promotion?
- How do customers respond to coupons, BOGO offers, GWP offers, and PWP offers?
- What are the advantages of promoting a store through a fashion show vs. other methods?
- How can the effectiveness of a promotional event be evaluated?
- What is the purpose of a fashion show?