Title: Apply design principles to visual merchandising.
Course: Fashion Marketing, Advanced (12153-II) > Section: Developing Visual Merchandising

Application should reflect an understanding of

- proportion and balance
- the function of color
- environmental elements
- the use of props, lighting, fixtures, and signage.

Process/Skill Questions:

- How can a visual merchandiser emphasize a new color or trend in a display?
- What roles might technology play in visual merchandising?
- How has social media enhanced the world of visual merchandising?
- How important is visual merchandising to retail sales?