Title: Plan a fashion show or retail event.
Course: Fashion Marketing, Advanced (12153-II) > Section: Planning a Promotional Event

Planning should include forming the idea for and organizing a fashion show or retail event. Events may vary from something as simple as distributing coupons to producing a fashion show as a community service project.

Process/Skill Questions:

- What security precautions should be implemented for a fashion show or retail event?
- Why should the fashion show stage and runway be drawn to scale ahead of time?
- How will merchandise be selected and picked up prior to the show or event?
- How will merchandise be stored and cared for during the show or event?
- What role will music and choreography play in the production? How will these decisions be made?
- What type of commentary will be used during the show or event? Who will facilitate commentary?

Teacher Resource:

DECA Event: Integrated Marketing Campaign - Event