Title: Identify fashion market trends.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Trends

Identification should include current trends in the industry, such as

- niche marketing
- fiber technology
- transparency
- non-store retailing (e.g., Internet, catalogs)
- slow fashion
- sustainable fashion
- circular fashion.

Process/Skill Questions:

- How has non-store retailing affected brick-and-mortar stores?
- What are recent fashion fads that were not to your liking?
- What is fast fashion? Why is it falling out of favor?
- What has created the need for fast fashion, and how does it affect the industry?
- How has the U.S. economy influenced fashion trends?
- What scientific advances have influenced fashion forecasting?
- What is greenwashing?
- Why do consumers value transparency in fashion?