Title: Review current types of fashion media.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Technology in the Fashion Industry

Review should include media such as

- trade publications
- consumer publications
- trade associations (e.g., Women’s Wear Daily[WWD], Fashion Group International, Color Association of America, Cotton, Inc.)
- forecasting companies (e.g., WGSN, Fashion Snoops, Business of Fashion)
- National Retail Federation newsletter
- online sources (e.g., blogs, social media).

Process/Skill Questions:

- What are some trade publications specific to the fashion industry?
- How do consumer publications influence personal style and selection of clothing and accessories?
- Why do fashion businesses need to use fashion media?
- What is the difference between a trade publication and a consumer publication?
- What is the importance of how-to videos to fashion marketing?