Title: Identify influences on fashion trends.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Trends

Identification should include major fashion influencers (e.g., designers, celebrities, creative directors, forecasters, stylists, retailers, social media influencers) of the past and present.

Process/Skill Questions:

- What is a trend? What impacts do trends have on the fashion industry?
- How do the adoption theories affect fashion trends?
- Why does the entertainment industry play such a pivotal role in fashion trends?
- How might fashion trends vary from one customer group to another?
- How does the globalization of the fashion industry affect trends?

Teacher Resource:

DECA Virtual Business Challenge - Fashion