Title: Identify how process, people, and physical evidence fit into the marketing mix.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Product Development

Identification should include how the elements of the marketing mix can be expanded to include “the seven Ps” (i.e., product, price, place, promotion, process, people, and physical evidence). It should emphasize the concept that the mix will create a well-defined target market to whom future promotions and other communications will be directed.

Process/Skill Questions:

- When should the marketing mix be created?
- When should a SWOT analysis be applied to the marketing mix?
- How does process differ from place?