Title: Investigate factors influencing the success of businesses.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Entrepreneurship

Investigation should include success factors, such as experience, planning, timing, capital, education, and hard work. Investigation should also include common failures, such as consumer bias, lack of capital, and lack of exposure.

Process/Skill Questions:

- What are the main reasons a business might fail?
- What are some resources an entrepreneur can use when choosing a location for a business?
- How can a business adapt quickly to trends or changes in customer buying behavior?
- Why is understanding a market and identifying target markets important to a business?
- How can a company use social media to handle customer complaints and promote a business?
- How can role models, influencers, and celebrities be important to entrepreneurial success?
- How should a business handle negative online reviews and negative publicity?
- Why should entrepreneurs conduct market research before launching a business and/or new products and services?
- Why is it important for an entrepreneur to be knowledgeable about competitors in the local market?