Title: Describe the market research process.
Course: Fashion Marketing, Advanced (12153-II) > Section: Performing Market Research

Description should include the concept that market research is the process of gathering and analyzing information relating to a specific target market.

Process/Skill Questions:

- What are the six steps of the market research process? How are each of the steps important to the process?
- What is the importance of market research?
- What information might a business gain from doing market research?
- How might insufficient market research affect a fashion business?
- What is a SWOT analysis?