Title: Examine the role of technology in the buying process.
Course: Fashion Marketing, Advanced (12153-II) > Section: Analyzing the Buying Process

Examination should include product management systems and other technologies (e.g., radio frequency identification [RFID], data science, artificial intelligence [AI]) used for reporting.

Process/Skill Questions:

- What advantages and disadvantages are associated with new technology?
- How might the use of technology vary among different fashion retail organizations?
- How are employees trained in the use of technology as it relates to the buying process?
- How might a virtual business handle the buying process?