Title: Explain the concept of merchandise placement.
Course: Fashion Marketing, Advanced (12153-II) > Section: Developing Visual Merchandising

Explanation should include the concept that merchandise flow is a process by which merchandise is rotated to achieve better visual exposure and to increase sales. Explanation should also include applications of these concepts to physical stores and e-commerce.

Process/Skill Questions:

- How often should merchandise be rotated?
- What are the features of one system of merchandise rotation for sale merchandise?
- How is seasonal merchandise affected by merchandise placement?
- How do buying habits affect merchandise placement?

Teacher Resource:

DECA Competitive Event: Retail Merchandising Series