Title: Design a merchandise layout.
Course: Fashion Marketing, Advanced (12153-II) > Section: Developing Visual Merchandising

Design should include

- a definition of the term planogram(i.e., a computer-generated floor plan with a picture of the selling floor and merchandise in the best place)
- merchandise layout for e-commerce, such as through website design and social media
- a student-produced planogram for a given fashion department.

Process/Skill Questions:

- Why are planograms used?
- What types of fixtures are commonly used in a planogram?
- How often should planograms be changed?
- How can planograms be used to increase sales?
- What can be the results if a planogram is not used in visual merchandising?