Title: Conduct market research.
Course: Fashion Marketing, Advanced (12153-II) > Section: Performing Market Research

Conducting market research should include gathering, documenting, and analyzing primary and secondary data with the goal of determining how well a good or service is likely to sell within a certain market.

Process/Skill Questions:

- What types of market research exist?
- What is proprietary information?
- What are some limitations of market research?
- How do consumer panels and focus groups differ?
- Why is market research an ongoing task for the fashion industry?
- What is the difference between quantitative and qualitative research?

Teacher Resource:

DECA Event: Buying and Merchandising Operations Research