Title: (Optional) Produce a fashion show or retail event.
Course: Fashion Marketing, Advanced (12153-II) > Section: Planning a Promotional Event

Production should include publicizing, executing, and evaluating a fashion show or retail event. Events may vary from something as simple as distributing coupons to producing a fashion show as a community service project.

Process/Skill Questions:

- How should the fashion show or event be publicized?
- What are the purposes of fitting sheets?
- What does "striking the stage" mean?
- What is the role of a model in the fashion show?
- What is the promotional mix for the production?
- What are models usually instructed to do when they leave the stage?
- Why should a video feed/stream be used during the fashion show or event?