Title: Fashion Marketing, Advanced (12153-II)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Examining the Nature and History of Fashion
  Trace the evolution of fashion styles and textiles and their effect on current trends.
  Research specific economic, demographic, social, cultural, political, geographic, and psychographic factors influencing fashion.
Characterizing Textiles
  Analyze fabric samples that demonstrate various weaves, textures, and finishing techniques.
  Describe fabric construction and finishes commonly used in the fashion industry.
  Explain the relationship between fabric characteristics and product use.
Performing Market Research
  Describe the market research process.
  Conduct market research.
  Analyze market research findings.
Exploring Trends
  Identify influences on fashion trends.
  Identify fashion market trends.
  Develop a fashion forecast.
Examining Sustainability and Social Responsibility
  Define sustainability and social responsibility.
  Describe the fashion industry’s impact on the environment.
  Describe social responsibility and ethical practices in the fashion industry.
Analyzing the Buying Process
  Describe the buying process.
  (Optional) Explain sales performance indicators.
  Examine the role of technology in the buying process.
  Describe assortment planning.
  Define gross margin, markup, and markdown.
  Describe methods of inventory control.
Exploring Product Development
  Identify how process, people, and physical evidence fit into the marketing mix.
  Simulate product line development.
  Compare the pricing strategies of various fashion retailers.
Analyzing Economics
  Explain the purpose of economic indicators.
  Examine the nature of global markets.
  Discuss the effects of government regulations on the fashion industry globally.
  Examine the effects of global outsourcing and offshore sourcing.
  Differentiate between domestic and international production.
Planning a Promotional Event
  Research types of promotional events in the fashion industry.
  Identify the steps in planning a promotional event.
  Plan a fashion show or retail event.
  (Optional) Produce a fashion show or retail event.
Developing Visual Merchandising
  Explain the concept of merchandise placement.
  Design a merchandise layout.
  (Optional) Develop a plan for lighting and signage.
  Apply design principles to visual merchandising.
Exploring Technology in the Fashion Industry
  Identify technology used in the fashion industry.
  Review current types of fashion media.
  (Optional) Develop a form of fashion media.
Selling the Product
  Create a sales presentation.
  Deliver a sales presentation.
  Explain key factors in building a clientele.
  Explain the concept of sales quotas and related compensation.
Exploring Entrepreneurship
  Describe types of business ownership in the fashion industry.
  Identify the personal characteristics and skills of a successful entrepreneur.
  Investigate factors influencing the success of businesses.
  Explore sources of capital and financing methods for an entrepreneurial fashion business.
  Analyze the economic importance of entrepreneurship.
  Describe the economic effects of counterfeits in the fashion industry.
  Research safety policies/procedures to protect employees, customers, and vendors.
  Implement security policies and procedures to minimize loss.
  (Optional) Explain workplace regulations.
Developing Employability Skills
  Create a digital portfolio.
  Research career trends and opportunities in fashion marketing.
  Prepare a career development plan.
  Explore postsecondary training and educational opportunities.
  Prepare for a job interview.
  Demonstrate networking skills.
Preparing for Industry Certification
  Describe the process and requirements for obtaining industry certifications related to the Fashion Marketing course.
  Identify testing skills/strategies for a certification examination.
  Demonstrate the ability to complete selected practice examinations.
  (Optional) Complete an industry certification representative of skills learned in this course.
Additional Course Information
  8145_Student Competency Record_Copyright 2024.xlsx
  8145 Printable Version with Standards Correlations
  Acknowledgments and Copyright Information