Title: Describe the economic effects of counterfeits in the fashion industry.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Entrepreneurship

Description should include a definition of counterfeit (i.e., dupes/knockoffs) and the concepts of

- brand protection
- licensing
- trademark
- copyright
- intellectual property.

Process/Skill Questions:

- How important is a logo and an identity to establishing a brand?
- How do logos and labels differentiate a company's products from those of its competitors?
- What are the three main types of intellectual property?
- What is trade dress?
- What is the difference between a dupe and a knockoff?
- What is the economic harm to businesses when customers buy counterfeits or knockoffs?
- Why is it important for a business to protect their brand, image, and logo?