Title: Describe the procedures for promoting, organizing, and conducting a guided excursion.
Course: Outdoor Recreation, Parks, and Tourism Systems Management (18549) > Section: Promoting Leisure and Recreation Enterprises

Description may include guided excursions such as

- fishing
- hunting
- backpacking
- rafting
- rock climbing
- hiking
- backcountry activities (e.g., skiing, bikepacking).

Description should also include concerns such as

- safety planning and risk management
- participant management (e.g., encouraging Leave No Trace practices, providing for personal hygiene needs)
- water and food supply and access
- necessary equipment and supplies
- location and acreage (e.g., Is transportation readily available?)
- lodging and/or camping options
- fish and/or game stock levels and movement patterns for hunting or fishing excursions
- licensing and insurance requirements
- public land permitting requirements
- support staff (e.g., guides, cooks)
- promotional tools (e.g., advertisements, online marketing).

Teacher Resources:

- VDWR
- Passes and Permits, U.S. Forest Service, U.S. Department of Agriculture
- Leave No Trace

Process/Skill Questions:

- What questions should one ask an individual who is interested in participating in a hunting and/or fishing expedition?
- What is the group size allowed for a public land permit?
- What information is essential to know about one’s customers?
- What are strategies one might use to promote a newly established business?
- What is a testimonial, and why is it useful?
- What laws and regulations apply to excursion businesses?