Title: Create marketing materials to promote an ecotourism business or outdoor recreation event.
Course: Outdoor Recreation, Parks, and Tourism Systems Management (18549) > Section: Promoting Leisure and Recreation Enterprises

Creation should include one or more of the following types of media:

- Newspaper
- Radio
- Television
- Flyer
- Brochure
- Social media
  - Collaborators
  - Influencers
- Tourism video
- Website
- Email
- Direct mail

Process/Skill Questions:

- What social media outlets would be most effective for promoting the program, based on the target market?
- How might one plan to distribute flyers, brochures, or road signs?
- Which elements of a print advertisement get the most attention? Which elements of a radio advertisement get the most attention?
- How can local media (e.g., TV, radio, newspaper) be leveraged for promotion?
- What waivers, permits, and releases are required for media capture?