Title: Identify the core elements and principles of a good marketing plan.
Course: Outdoor Recreation, Parks, and Tourism Systems Management (18549) > Section: Promoting Leisure and Recreation Enterprises

Identification should include

- branding
- goals
- segmentation
- targeting
- benchmarking
- product development, pricing, place distribution, promotion
- partnerships and sponsorships.

Teacher Resource: Virginia FFA Association – Marketing Plan Career Development Event

Process/Skill Questions:

- What are the sings of successful branding?
- What are the steps involved in benchmarking, and why are they important?
- Why are partnerships important within the industry?