Title: Market products.
Course: Agricultural Education - Preparation (18003-II) > Section: Investigating Business Operations

Marketing products should include satisfying customers' needs and wants by developing, promoting, and distributing products. Marketing channels could include

- local television and news media
- a website
- social media
- email marketing
- school newspapers and websites.

Internal marketing tools could include

- signs
- endcap displays
- pamphlets.

Process/Skill Questions:

- How can effective marketing techniques influence the overall success of the business?
- Why is it important for a businessperson to be aware of the competition's marketing strategies in relation to its own?
- Why is it critical for a business to identify its customer base?
- What might be included on a sign to advertise a Labor Day sale, and how might that look different for a sale held in the spring?
- What software applications would be helpful when marketing products?

Teacher Resource: Marketing Plan CDE, Virginia FFA