Title: (Optional) Identify specialized markets and entrepreneurial opportunities in culinary arts professions and food-related industries.
Course: Introduction to Culinary Arts (16051-18) > Section: Exploring Culinary Arts

Identification may include

- employment as a personal chef
- catering
- specialized food products (e.g., wedding cakes, cheesecakes, edible baskets)
- convenience dinners
- home meal replacements
- school nutrition and child nutrition
- food writing.

Process/Skill Questions:

Thinking

- What is meant by the term specialized market or niche market?
- How can niche markets present entrepreneurial opportunities?

Communication

- How can a food service establishment communicate its services to specialized markets locally?
- What communication skills are needed to identify niche markets and market food services to them?

Leadership

- How can food service employees help the establishment owner discover niche markets to increase market share?
- Why should leaders be up to date regarding the availability and nature of specialized markets?

Management

- What resources are available to learn about specialized markets in an area?
- How can management encourage employee creativity to fulfill needs in specialized markets?