Title: Define data analytics and its influence on marketing/business from a security perspective.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Definition should include that data analytics is the pursuit of extracting meaning from raw data using specialized computer systems. These systems transform, organize, and model the data to draw conclusions and identify patterns.

Definition should also include

- target audience
- capabilities of vs. appropriation of
- patterns
- trends
- predictions
- purpose
- influence on marketing.

Process/Skill Questions:

- What is analytics?
- What is data?
- What are marketing metrics?
- Who uses data analytics?
- What kind of security is involved when a company tracks things like bounce rates, for example, from a consumer and organization side?