Title: (Optional) Create a press release to communicate a cyber breach or attack.
Course: Cybersecurity in Marketing (12167-I) > Section: Rebuilding Public Trust After a Security Breach

Creation should include

- concise, fact-based information
- communicate clear objectives
- raise awareness of the breach
- use the inverted pyramid format.

Process/Skill Questions:

- What are the required elements of a press release?
- Why does a press release communicate information in an inverted pyramid format?