Title: Explain why organizations need to perform risk assessment.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Explanation should include the following:

- Risks can cause loss if they are unmanaged.
- Organizations are vulnerable to common and unique types of threats.
- Organizations must identify vulnerable areas, along with the potential for actual threats, so they can plan operations to mitigate the effect of those threats.
- All threats cannot be completely eliminated; therefore, organizations must address responses to threats and plans for continuous business operations.
- Organizations must understand the likelihood of occurrence and the effect of potential risks.

Process/Skill Questions:

- How do organizations routinely audit risk exposure?
- What corrective measures may be taken to reduce marketing risk?
- Who is responsible for risk assessment in an organization?
- When should a risk assessment be completed and how often?