Title: Define information assurance as it pertains to marketing.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Definition should state that information assurance is the process that involves

- protecting marketing information systems
- managing the risks to systems by protecting confidentiality, integrity, and availability of data through measures of
  - authentication
  - access control
  - auditing
  - non-repudiation.

Process/Skill Questions:

- What is the definition of marketing information?
- Who is affected by an organizational commitment to data integrity and assurance?
- How does the assurance of information influence routine marketing practices?