Title: Describe cybersecurity in marketing.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Description should state that cybersecurity is the protection of information and data, which includes

- information systems (e.g., networks, hardware, software)
- the human element
- physical elements

from risks associated with

- threats
- attacks
- hazards
- physical damage
- the concept of privacy.

It is important to consider information assurance, risks, and risk management.

Process/Skill Questions:

- How is information systems defined?
- What are points of vulnerability within the marketing plan?
- How can digital marketing be secured?
- When should cybersecurity practices be introduced in a marketing plan?