Title: Identify the most common ways marketing data is collected.
Course: Cybersecurity in Marketing (12167-I) > Section: Understanding Marketing Data

Identification should include

- defining the term data collection as the process of gathering pieces of information (active vs. passive, informed consent vs. no consent)
- describing the types of sources where data can be collected
- describing the marketing decision support system (MDSS)
- defining how data collection is governed on local, state, national, and international levels.

Process/Skill Questions:

- How do social media companies collect information about consumers’ use of their platforms? How do social media companies use the data they collect?
- What happens when a person talks on a cellphone with another person and bits and pieces of the conversation show up in the search browser on a cellphone?
- How is data collection governed between local, state, national, and international levels?