Title: Describe the difference between a cyber threat and a vulnerability in marketing.
Course: Cybersecurity in Marketing (12167-I) > Section: Understanding Cyber Threats and Vulnerabilities in Marketing

Description should include defining

- asset (as it relates to a secure environment)
  - a person, structure, facility, information and records, information technology systems and resources, material, process, relationships, or reputation that has value
- vulnerability
  - a characteristic or specific weakness that renders an organization or asset (such as information or an information system) open to exploitation by a given threat or susceptible to a given hazard
- exploit
  - a technique to breach the security of a network or information system in violation of security policy
- threat
  - a circumstance or event that has or indicates the potential to exploit vulnerabilities and to adversely influence (create adverse consequences for) organizational operations, organizational assets (including information and information systems), individuals, other organizations, or society
- attack vector
  - a path or route used by the adversary to gain access to the target (asset)
- threat agents
  - an individual, group, organization, or government that conducts or has the intent to conduct detrimental activities
- safeguards
  - a practice, procedure, or mechanism that reduces risk.

Process/Skill Questions:

- How do cybersecurity threats affect marketing activities?
- How do cybersecurity threats affect marketing information?
- What steps could be taken to mitigate the influence of marketing cyber threats?
- What are the business assets that need to be protected?
- How is branding an asset, and how might a brand have vulnerabilities related to cyber threats?

Teacher Resource:

- National Initiative for Cybersecurity Careers and Studies (NICCS)