Title: Describe branding and its importance for cybersecurity in marketing.
Course: Cybersecurity in Marketing (12167-I) > Section: Understanding Branding in Marketing Cybersecurity

Description should include

- defining the term branding
- explaining the role branding plays in a business’s marketing strategy
- listing types of brands (e.g., national, private distributor, generic)
- advancing and adding value to one’s own brand through the practice of aligning with trusted or similar brands.

Process/Skill Questions:

- Why is it important for a company to define its brand identity?
- How can a business differentiate itself via branding?
- How do consumers view dealing with national brands vs. private or generic brands?
- What protections can companies employ for their brands?
- How can brands protect their consumer data?