Title: Describe the importance of a press release.
Course: Cybersecurity in Marketing (12167-I) > Section: Rebuilding Public Trust After a Security Breach

Description should include

- defining the term press release ―a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company/organization developments
- understanding a press release should include relevant information (i.e., who, what, where, when, and why).

Process/Skill Questions:

- What is the purpose of a press release?

- Who is the intended audience of a press release of a cyber breach?

- Why are statements released to stake holders and the general public, and what information is included?