Title: Research a potential job within marketing and cybersecurity.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Marketing Cybersecurity Careers

Research should include

- seeking a mentor
- networking
- participating in a work-based learning experience
- joining a business association
- obtaining industry certification in a chosen area
- investing in personal branding
  - creating a personal web page
  - creating a professional online profile (e.g., on LinkedIn, Facebook)
  - monitoring personal digital presence, including social media sites (e.g., students should Google themselves and understand that employers and postsecondary institutions will do the same)
- deciding when to post a résumé online
- weighing the risks involved in online postings
- submitting an application, résumé, and references, as applicable
- preparing for an interview.

Process/Skill Questions:

- How does one establish a professional network? Why is networking important?
- How would a job-seeker benefit from a work-based learning experience?
- How does membership in professional associations benefit a job-seeker? What professional associations exist for cybersecurity professionals?
- Where can leads for employment in cybersecurity be found?
- Why is it important to conduct research on prospective employers?
- What are the benefits to a job seeker of having an online presence?
- What are drawbacks of having an online presence?
- Why should a job-seeker prepare a cover letter and a résumé? What format should be used?
- What is the most effective way to communicate with a perspective employer? How should a job seeker prepare for a professional interview (e.g., face-to-face, phone, Skype, panel, situational, performance)?