Title: Explain cybersecurity services provided to the organization or marketing activities as they relate to privacy issues and protecting systems against unauthorized access.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Explanation should include the concepts that

- cybersecurity services provide the tools, methods, and procedures that an organization can use to protect their systems from unauthorized access to data, or the copying, transfer, or retrieval of data
- services can range from storing backups at remote sites, along with network monitoring of vulnerable software against intruders
- consequences can include loss of intellectual property, business/consumer data, and online fraud.

Process/Skill Questions:

- How can intellectual property be compromised via marketing activities?
- How can business/consumer data be compromised in marketing?
- How can online fraud compromise marketing plans?