Title: Respond to breaches according to professional protocol and policy.
Course: Cybersecurity in Marketing (12167-I) > Section: Rebuilding Public Trust After a Security Breach

Response should include

- acknowledging the breach immediately (remediate with stakeholders first)
- identifying the breach and explaining how it occurred
- identifying the communications strategy in regard to the breach
- identifying the remedy.

Process/Skill Questions:

- Why is it important for companies to be honest from the start when a breach occurs?
- How does a company decide whom to notify of a breach?
- How does a company decide what the potential damage could be if information is misused?