Title: Create marketing materials.
Course: Game Design and Development, Advanced (10205-II) > Section: Capturing the Market

Creation of marketing materials could include

- visuals
  - logo
  - graphics on packaging

- advertising copy (e.g., game description)
  - keywords

- videos (e.g., game trailer, commercial, paid YouTube review).

Process/Skill Questions:

- What marketing materials are necessary to advertise a game?
- What graphic elements add to or detract from a game’s presentation to its target audience?
- How does marketing material reflect a developer’s game?