Title: Research economic principles as they relate to the marketing of games.
Course: Game Design and Development, Advanced (10205-II) > Section: Capturing the Market

Research should include profit/cost considerations (e.g., subscription-based pricing models vs. traditional retail pricing models).

Process/Skill Questions:

- What is the effect of subscription-based pricing models on new and emerging companies?
- Why might a company choose to give away its game and opt instead to offer in-game purchases?