Title: Explain promotion and promotional mix.
Course: Sports, Entertainment, and Event Marketing > Section: Developing a Promotional Mix

Explanation should include

- a definition of promotion
- a description of the elements in the promotional mix (i.e., advertising, publicity, personal selling, sales promotion, direct marketing)
- the relationship among promotion, publicity, and advertising of a product and/or service.

Process/Skill Questions:

- What is the difference between promotion and promotional mix?
- What are the roles of publicity and public relations in promotion?
- What is the role of advertising in promotion?
- Why is sales promotion a good short-term tactic?
- What is the difference between product promotion and institutional promotion?
- What is the purpose of promotion?