Title: Explain the advantages and disadvantages of using various forms of sales promotion in the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Sales Promotion

Explanation should include

- the purpose and importance of sales promotion and marketing activities to stimulate purchasing and sales (e.g., contests, coupons, rebates, endorsements)
- trade promotions (e.g., trade shows, sales incentives)
- consumer sales promotions (e.g., licensing, visual merchandising)
- the importance of lead generation.

Process/Skill Questions:

- Why are premium or specialty sales promotions used at sporting events?
- Why are trade sales promotions important in business-to-business transactions?
- What types of sales incentives are used in the sports, entertainment, and event industries?
- Why are trade shows important in the sports, entertainment, and event industries?