Title: Describe the role of market research.
Course: Sports, Entertainment, and Event Marketing > Section: Describing Product Development

Description should

- define primary research and secondary research
- emphasize that market research involves obtaining necessary information to make sound product-development decisions (e.g., data to ensure that products are relevant to target markets).

Process/Skill Questions:

- How do companies use market research to remain competitive in the sports, entertainment, and event industries?
- Why should a business be interested in trends?
- How is a focus group used for market research?
- What is the difference between quantitative and qualitative data?
- What is AI’s role in obtaining and analyzing market research trends?