Title: Analyze the effects of negative media.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Public Relations and Media Relations

Analysis should include

- managing and responding to persuasive and sensational techniques used by traditional media, social media, and websites
- the effects these techniques have on sports, entertainment, and event public relations.

Process/Skill Questions:

- What is bias? How can bias in media be identified?
- What are some examples of negative publicity resulting from improper use of social media?
- How can the use of publicists and public relations professionals benefit sports, entertainment, and event organizations?