Title: Describe the components and relationships between stakeholders.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Sponsorship and Endorsements

Description should include

- the event triangle
- stakeholders (e.g., the event, community, attendee, sponsors, media)
- the role of media broadcasting in the decision a sponsor will make in negotiating a contract with the venue
- the roles of the event staff, the venue, and the sponsor.

Process/Skill Questions:

- What is the event triangle?
- What exchanges occur between stakeholders in the event triangle?
- How can a disruption in service affect the event triangle? What are some of the advantages and disadvantages of having athlete or entertainer endorsements?
- What factors have contributed to the increase in sports, entertainment, and event endorsements in recent years?
- What are the ethical concerns with ambush marketing from the event’s perspective?