Title: Identify legal restrictions placed on endorsements and sponsorships.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Sponsorship and Endorsements

Identification should include

- exclusivity terms in contracts
- intellectual property ownership
- restrictions put in place by the Federal Trade Commission (e.g., regarding truthful opinions, real experience with the product, and deceptive ads).

Process/Skill Questions:

- What laws are in place to monitor endorsements?
- How are companies and celebrities held liable for endorsement deals?
- What are the consequences if companies do not follow procedures and laws for endorsing a product?