Title: Translate technical language into commonly understood language.
Course: Sports, Entertainment, and Event Marketing > Section: Developing Customer Service Skills

Translating should include

- understanding specialized vocabulary
- analyzing the audience
- expressing technical terms and concepts in everyday language.

Process/Skill Questions:

- What is meant by the term jargon? How can jargon interfere with communication?
- What are some examples of jargon in the sports, entertainment, and event industries?
- Why is audience analysis important in communication?
- How could one best gauge a customer’s understanding of technical/industry terminology?