Title: Explain the concept of target marketing.
Course: Sports, Entertainment, and Event Marketing > Section: Developing an Overview of Marketing

Explanation should include

- defining
  - target marketing
  - area of dominant influence (ADI)
  - market segmentation
  - customer persona
- addressing the importance of demographics, psychographics, geographics, and buying behaviors of local, state, and national markets as they relate to target markets in the sports, entertainment, and event industries.

Process/Skill Questions:

- What are the differences among markets, market segments, niche markets, and target markets?
- What is an algorithm?
- How do decision-making algorithms and other emerging technologies locate and identify new customers?
- How can identifying customer personas assist with developing a marketing plan?
- Why is a mass marketing strategy usually not successful?
- What are some potential problems involved in target marketing?
- Why is niche marketing important to the sports, entertainment, and event industries?
- How is target marketing in sports, entertainment, and events dependent on geographical data?