Title: Explain business as it relates to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Understanding the Business Structure of Sports, Entertainment, and Event Marketing

Explanation should include

- a definition of business
- an understanding of business activities (e.g., management, accounting, finance, marketing, production, procurement).

Process/Skill Questions:

- What are characteristics of the sports, entertainment, and event industries?
- What are the major business activities related to the marketing of goods and services in the sports, entertainment, and event industries?
- What role do minor business activities play in sports, entertainment, and event marketing?
- What is the relationship between business and sports, entertainment, and event marketing?
- How do consumer lifestyle choices influence business operation?
- How does a lack of communication affect business activities?