Title: Explain distribution and how it relates to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Distribution Strategies

Explanation should

- emphasize that distribution includes all the activities necessary to deliver products to the intermediaries and the end user
- list the channels, intermediaries, outlets, and modes of transportation.

Process/Skill Questions:

- What place do franchises have in the sports, entertainment, and event industries?
- What legal and ethical issues affect the role of channel management and global distribution?
- What is meant by channels of distribution?
- How has technology improved channel management?
- What are the challenges of globalization?