Title: Explain the concept of bundling products and/or services.
Course: Sports, Entertainment, and Event Marketing > Section: Describing the Sales Process

Explanation should include

- the definition of bundling—combining multiple products to be sold as one package
- the concept that there are more venue opportunities through bundling beyond the primary product or service (e.g., licensing, food and beverage).

Process/Skill Questions:

- What are some advantages and disadvantages of bundling products?
- How do consumers benefit from bundling?
- How do sports, entertainment, and event businesses benefit from bundling?