Title: Syllabus
Course: Sports, Entertainment, and Event Marketing

Copyright: 2025

Virginia Assignment Code: 8175

Suggested Grade Level: 10, 11, 12

Duration: 36 weeks

Hours: 140

Credits: 1

Prerequisites: None

CTSO: DECA

Course Description:

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and event industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports, entertainment, and event. The course explores career options and develops workplace readiness skills.
Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Credentials, Course Sequences, and Career Clusters/Pathways can be found here:

https://www.cteresource.org/career-clusters/hospitality-tourism/sports-and-entertainment-marketing/