Title: Describe the elements of an advertisement.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring the Forms and Techniques of Advertising

Description should include

- inducement (who, what, where, when, and why)
- content
- call to action
- sales.

Process/Skill Questions:

- How might elements of an advertisement be adapted to suit different media? Different audiences?
- Why should headlines or slogans be kept short?
- What is white space, and why is it important?
- What factors influence the choice of advertising media that is used?