Title: Explain the role of product positioning.
Course: Sports, Entertainment, and Event Marketing > Section: Describing Product Development

Explanation should include

- where the product fits in the market
  - as perceived by the customer
  - relative to its competitors
- a discussion of the push-pull method.

Process/Skill Questions:

- What are the factors that relate to product positioning? How does each factor contribute to successful positioning?
- What roles might product positioning have in sports, entertainment, and event marketing?
- What role does competition play in product positioning?
- What is product repositioning?