Title: Identify methods of communication used in sports, entertainment, and event promotion.
Course: Sports, Entertainment, and Event Marketing > Section: Developing a Promotional Mix

Identification should include

- digital marketing
- mass marketing (e.g., direct mail)
- advertising
- traditional media
- phone calls
- collateral material (e.g., brochures)
- personal visits/presentations
- the use of databases to gather and use customer information (e.g., information gathered in ticketing).

Process/Skill Questions:

- What methods of communication are used in sports, entertainment, and event promotion? Why is each important in the industry?
- Why do companies need to gather and manage marketing information? How might the information be used?