Title: Explain the types of selling and why they are important in the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Describing the Sales Process

Explanation should include

- recognizing the importance of selling as part of the marketing concept
- explaining and making a distinction between
  - personal selling (e.g., salespeople, merchandise sales, interviewing)
  - technology-based selling (e.g., online sales, email marketing, social media marketing).

Process/Skill Questions:

- What are the different types of selling, and how can one recognize each?
- How is personal selling used in the sports, entertainment, and event industries?
- What are customer buying motives? How can these buying motives help sell the product or service?
- How can online stores use personal selling?
- How does endorsement factor into selling?