Title: Describe the marketing functions.
Course: Sports, Entertainment, and Event Marketing > Section: Developing an Overview of Marketing

Description should include

- a definition of the functions

  - selling
  - distribution (channel management)
  - product/service management
  - promotion
  - pricing
  - financing
  - marketing information management (MIM)

- market planning

- an explanation of how each function relates to the sports, entertainment, and event industries.

Process/Skill Questions:

- How are the marketing functions interdependent?
- How does each marketing function relate to the sports, entertainment, and event industries?
- How do the marketing functions support the marketing concept?
- How can research and statistical analysis measure the success of sports, entertainment, and event marketing activity?