Title: Explain how digital media can be used to generate revenue.
Course: Sports, Entertainment, and Event Marketing > Section: Using Digital Media

Explanation should include examples of available platforms and the target market of each.

Explanation should also include a discussion of how user engagement in a platform influences revenue generation.

Process/Skill Questions:

- What tools are available to sports, entertainment, and event organizations and professionals to make money using digital media?
- What are the benefits and drawbacks of using digital media to generate revenue?
- What are examples of current relevant platforms that would be useful in the identified target market?