Title: Identify the components (the Ps) of the marketing mix as they relate to sports, entertainment, and event marketing.
Course: Sports, Entertainment, and Event Marketing > Section: Developing an Overview of Marketing

Identification should include the interdependent relationship among

- product
- place (distribution)
- price
- promotion.

Additional elements of the mix related to service marketing should also be considered, such as

- people (internal)
- process (product development)
- physical evidence (e.g., trophies, a retired jersey).

Identification should also emphasize

- the concept that the mix consists of things within our control that will help to identify a target market
- that the decisions that follow will be directed toward developing a sports, entertainment, and event marketing strategy.

Process/Skill Questions:

- Why could the marketing mix include the addition of people, process, and physical evidence ?
- Which of the components are most important in sports, entertainment, and event? Why?
- How should one make marketing mix decisions?
- What is a marketing strategy?
- Why is the marketing mix part of a marketing strategy?