Title: Explain the components of the marketing plan.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring the Marketing Plan

Explanation should include the purpose of

- executive summary
- objectives (e.g., company mission, marketing objectives, financial objectives)
- situation analysis (e.g., strengths, weaknesses, opportunities, threats [SWOT] analysis; environmental scan)
- marketing strategies (e.g., positioning and points of difference, marketing mix)
- implementation (e.g., organization, activities and responsibilities, budget, timetables)
- evaluation and control (e.g., performance standards, measurements, corrective action)
- appendix.

Process/Skill Questions:

- What resources are needed to develop a marketing plan?
- What are the benefits of a marketing plan?
- How do marketing utilities factor into the marketing plan?
- What are the consequences of not having a marketing plan?