Title: Describe the impact of uncontrollable factors on sports, entertainment, and event product development.
Course: Sports, Entertainment, and Event Marketing > Section: Describing Product Development

Description should include

- a discussion of uncontrollable factors (e.g., season of the year, weather, social factors, a team's winning/losing performance season, economic climate)
- the ways these factors may influence product planning decisions in the sports, entertainment, and event industries.

Process/Skill Questions:

- Why do uncontrollable factors affect sports, entertainment, and event products more than those of other industries?
- What is an example of an uncontrollable factor in sports, entertainment, and events?
- How would a business manage a product despite the risk?
- How can events like a pandemic or a natural disaster affect ticket sales, merchandise, and concessions?
- What type of plan should be developed to prepare for uncontrollable factors?