Title: Explain marketing as it relates to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Developing an Overview of Marketing

Explanation should include

- a general definition of the term marketing
- the primary function of marketing (i.e., generating revenue)
- examples illustrating the role of marketing in the sports, entertainment, and event industries.

Process/Skill Questions:

- What is sports marketing?
- What is entertainment marketing?
- Why would a sports or entertainment activity need marketing? How would one measure the success of sports, entertainment, and event marketing activity?
- What are examples of sports, entertainment, and event marketing in the local community? In Virginia? In the United States?
- What is the economic effect of sports, entertainment, and event happenings on the community? In Virginia? In the United States?