Title: Explain sponsorship and endorsements as they relate to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Sponsorship and Endorsements

Explanation should include

- the definition of sponsorship
- the definition of endorsement
- the differences between sponsorship and endorsement
- types of sponsorship (e.g., naming rights, signage, exclusivity).

Process/Skill Questions:

- What are some well-known examples of sponsorship in the sports, entertainment, and event industries?
- Why are naming rights important to a sports, entertainment, or event sponsor?
- Why is signage important to a sports, entertainment, or event sponsor?