Title: Compare various types of customer interaction.
Course: Sports, Entertainment, and Event Marketing > Section: Developing Customer Service Skills

Comparison should include

- an examination of interactions which occur during
  - self-service
  - limited service
  - full service
  - automation
- interactions with different types of customers
  - internal customer (e.g., fellow employees, other departments within the organization)
  - external customer (e.g., suppliers, contractors)
  - examples of procedures and practices within each type of customer service.

Process/Skill Questions:

- How is level of service related to pricing?
- How does competition affect customer service?
- What are ways the entertainment industry demonstrates customer service?
- What are customer expectations when encountering different types of retailers (e.g., self-service, limited service, full service, and automation)?
- What are the advantages and disadvantages of automation as related to customer service?
- What are some ways one can exceed expectations with internal customers?
- Why is it important to express gratitude to internal customers?
- What is an example of handling a complaint from a fellow employee?
- Why is it important for departments to communicate questions or suggestions?
- What might be a common internal complaint in the sports, entertainment, and event industries?