Title: Explain on-site merchandising and concessions as they relate to sports, entertainment, and event facilities.
Course: Sports, Entertainment, and Event Marketing > Section: Describing the Sales Process

Explanation should include types of concessions and on-site merchandising. Examples may include

- food/beverage options
- premium services (e.g., at-seat service, suites, touch screen order delivery)
- exclusive sponsorships
- parking
- ticketing/registration

- restaurants
- retail stores and kiosks
- enhanced activities (e.g. pre-game entertainment, kids’ activities, areas for socializing)

- merchandising
- non-game event operations/alternate venue usage.

Process/Skill Questions:

- Why would a team or organization consider rebranding? How would they know to consider it?
- How could an organization combat resistance to rebranding from its current customer base?
- How could a company utilize loyal customers in its rebranding effort?
- How can businesses use social media in a rebranding effort?
- What trends in demographics and psychographics could help inform a business rebranding effort?