Title: Describe public relations (PR) tools.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Public Relations and Media Relations

Description should include

- PR tools (e.g., news release, brochure, event program, company profile, annual report, article reprint, media press kit, press conference)
- the differences between a press release, which is controlled by the source, and a news article, which is not controlled by the source
- the public persona maintained by sports, entertainment, and event representative, individual athlete or entertainer, or company through interactive means (e.g., blogs, podcasts, websites, social media feeds).

Process/Skill Questions:

- What are the elements of a news release? Why is each element important?
- What PR media tools are most used in the sports, entertainment, and event industries? What is the function of each?
- How can PR tools be used to effectively communicate with a business or organization’s target audience?
- When does urgency play a role in the public relations tool chosen?
- How can AI assist with preparing public relations tools?