Title: Explain the importance of customer service as it relates to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Developing Customer Service Skills

Explanation should include

- the concept that customer service reflects the ability to balance the customers’ needs and company policy
- the reasons that customer service is important, including how it

  - establishes customer loyalty
  - increases customer satisfaction
  - encourages customers to return
  - enhances the image of a company
  - generates more revenue.

Process/Skill Questions:

- Why is customer service important to the sports, entertainment, and event industries?
- What elements should be present in quality customer service?
- What are examples of poor customer service? How can reviews and word of mouth affect a business?
- What are examples of on-site or in-game customer service related to the sports, entertainment, and event industries?
- How does customer service fit into the marketing concept?