Title: Explain hospitality as it relates to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Understanding the Importance of Sports, Entertainment, and Event Marketing

Explanation should include

- the importance of the fan experience
- knowledge of the components of the corporate experience (e.g., networking, sponsorship agreements, partnerships)
- the concept of hospitality as the friendly reception and treatment of guests
- the necessity of security at sports, entertainment, and event occasions
- challenge of getting fans/people to events when the ability and comfort of viewing from home is better than ever before.

Process/Skill Questions:

- How is hospitality evident at sports, entertainment, and event occasions?
- How is hospitality with consumers, media, and sponsors evident at sports, entertainment, and event occasions?
- Why is it important to remember that sports, entertainment, and event occasions are not just about the game or event itself, but also about the whole experience?
- Why has hospitality become an important part of the sports, entertainment, and event industries?
- What are some examples of hospitality at games or events?
- What are consequences for sports, entertainment, and event marketers who do not plan for hospitality at their events?
- Why are hospitality partnerships crucial to sports, entertainment, and event success?