Title: Explain the concept of and reasons for rebranding.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring the Concept of Branding

Explanation should include

- rebranding purposes and goals
  - new target market(s)
  - company image and identification
  - new product line
  - altered public image
  - new revenue potential
  - changes in technology
  - cultural or societal trends
- identification of brand quality and target market.

Process/Skill Questions:

- Why would a team or organization consider rebranding? How would they know to consider it?
- How could an organization combat resistance to rebranding from its current customer base?
- How could a company utilize loyal customers in its rebranding effort?
- How can businesses use social media in a rebranding effort?
- What trends in demographics and psychographics could help inform a business rebranding effort?