Title: Define current electronic marketing tools and platforms.
Course: Sports, Entertainment, and Event Marketing > Section: Using Digital Media

Definition should include the dynamic, interactive nature of

- websites
- online video
- web marketing
- social media
- mobile marketing platforms
- AI.

Process/Skill Questions:

- How has social media changed the perception of celebrities and professional athletes?
- How has the use of websites evolved in the sports, entertainment, and event industries?
- How has the use of apps affected the sports, entertainment, and event industries?