Title: Identify target markets’ preferred platforms for various electronic marketing tools.
Course: Sports, Entertainment, and Event Marketing > Section: Using Digital Media

Identification should include matching popular platforms with the demographic groups who use them most.

Process/Skill Questions:

- Why do some target markets prefer specific platforms?
- How do various marketing tools help identify target markets?
- How might limiting one’s marketing tools possibly limit one’s target market?
- How can teams use social media and digital technologies to enhance the in-game experience for fans?