Title: Identify the goals of advertising and the methods of evaluating an advertisement’s success.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring the Forms and Techniques of Advertising

Identification should include

- goals
  - increasing awareness
  - sales and/or attendance
- methods
  - sales
  - rate of return
  - click-through rates
  - site visits
  - feedback through websites and social media.

Process/Skill Questions:

- Why is it important to attract a particular target audience?
- How can teams attract new or younger fans?
- How does a company determine the reasons it has lost customers? How can lost customers be replaced?
- How does a company measure the effectiveness of advertising?
- How does online word-of-mouth encourage or deter new customers?