Title: Compare traditional marketing and digital media marketing.
Course: Sports, Entertainment, and Event Marketing > Section: Using Digital Media

Comparison should identify

- the strengths and weaknesses of
  - traditional marketing (e.g., radio, TV, print, digital, word-of-mouth)
  - digital media (e.g., influencer marketing, viral marketing)
- the mix that is suitable for various desired outcomes.

Process/Skill Questions:

- How are traditional forms of marketing and digital media marketing distributed?
- What is viral marketing, and how is it used in the sports, entertainment, and event industries?
- How can organizations minimize negative or offensive content on their social media accounts?
- What is considered ethical behavior on social media?
- How has social media misuse affected the career of a sports or entertainment professional?
- How can the sports, entertainment, and event industries benefit from digital media professionals?