Title: Create a survey to conduct primary research.
Course: Sports, Entertainment, and Event Marketing > Section: Describing Product Development

Creating a survey should include

- identifying survey goals
- determining the audience for the survey
- deciding on the appropriate length of the survey
- using different types of questions (e.g., multiple choice, open-ended).

Process/Skill Questions:

- What are the elements of an effective survey?
- How is an effective survey structured?
- How can secondary research be used to structure a survey to conduct primary research?