Title: Explain advertising as related to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring the Forms and Techniques of Advertising

Explanation should include

- traditional (e.g., radio, TV, print, digital, word-of-mouth) vs. nontraditional forms
- the purposes, techniques, and the importance of advertising as it relates to the sports, entertainment, and event industries.

Process/Skill Questions:

- What are the benefits to companies that advertise in the sports, entertainment, and event industries?
- How can advertising pre-sell a product or service?
- What advertising techniques should be used to reach younger demographics?
- How can teams utilize mobile marketing to promote their products?