Title: Explain product and service planning in sports, entertainment, and events.
Course: Sports, Entertainment, and Event Marketing > Section: Describing Product Development

Explanation should include

- definitions of
  - product (both tangible and intangible)
  - service
- a description of sports, entertainment, and event products (e.g., merchandise, concessions) and services (e.g., athletic training, theaters, public parks)
- definition of product planning
- a description of the types of decisions involved in sports, entertainment, and event product planning (e.g., related to product/service management, selling, promotion).

Process/Skill Questions:

- What types of products and services exist in the sports industry? The entertainment industry?
- What is the difference between core and ancillary products?
- What are the steps in new product development?
- What is the difference between business and consumer goods?