Title: Sports, Entertainment, and Event Marketing

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Developing an Overview of Marketing
  Explain marketing as it relates to the sports, entertainment, and event industries.
  Identify the components (the Ps) of the marketing mix as they relate to sports, entertainment, and event marketing.
  Describe the marketing concept as related to the sports, entertainment, and event industries.
  Explain the concept of target marketing.
  Describe the marketing functions.
Understanding the Importance of Sports, Entertainment, and Event Marketing
  Explain the importance of the sports, entertainment, and event industries.
  Describe the past, present, and future of the sports, entertainment, and event industries.
  Explain hospitality as it relates to the sports, entertainment, and event industries.
  Analyze trends and innovations in the sports, entertainment, and event industries.
Developing Interpersonal Skills
  Identify types of communication used in the sports, entertainment, and event industries.
  Identify the role of communication in work relationships.
  Develop presentation skills as a form of business communication.
  Identify ethical and unethical business practices.
Developing Customer Service Skills
  Explain the importance of customer service as it relates to the sports, entertainment, and event industries.
  Compare various types of customer interaction.
  Translate technical language into commonly understood language.
  Describe procedures for handling a customer complaint.
Exploring the Concept of Branding
  Explain branding.
  Explain the concept of branding as it relates to sports, entertainment, and event marketing.
  Explain product licensing and brand protection.
  Explain the concept of and reasons for rebranding.
Describing Product Development
  Explain product and service planning in sports, entertainment, and events.
  Explain product life cycle.
  Describe the role of market research.
  Create a survey to conduct primary research.
  Explain the role of product positioning.
  Describe the impact of uncontrollable factors on sports, entertainment, and event product development.
Exploring Pricing Strategies
  Explain pricing and the factors that affect pricing decisions.
  Identify pricing strategies as they relate to the sports, entertainment, and event industries.
Understanding the Business Structure of Sports, Entertainment, and Event Marketing
  Explain business as it relates to the sports, entertainment, and event industries.
  Compare the types of business ownership and their roles in the sports, entertainment, and event industries.
Exploring Distribution Strategies
  Explain distribution and how it relates to the sports, entertainment, and event industries.
  Identify challenges for distributing sports, entertainment, and event services.
Developing a Promotional Mix
  Explain promotion and promotional mix.
  Identify the roles of advertising, publicity, sales promotion, direct marketing, and personal selling in the sports, entertainment, and event industries.
  Identify methods of communication used in sports, entertainment, and event promotion.
Exploring the Forms and Techniques of Advertising
  Describe the elements of an advertisement.
  Explain advertising as related to the sports, entertainment, and event industries.
  Identify the goals of advertising and the methods of evaluating an advertisement’s success.
Using Digital Media
  Define current electronic marketing tools and platforms.
  Identify methods for attracting customers and establishing and maintaining customer relationships.
  Identify target markets’ preferred platforms for various electronic marketing tools.
  Compare traditional marketing and digital media marketing.
  Explain how digital media can be used to generate revenue.
Exploring Public Relations and Media Relations
  Explain public relations as related to the sports, entertainment, and event industries.
  Describe public relations (PR) tools.
  (Optional) Explain the internal and external aspects of public relations.
  Analyze the effects of negative media.
Exploring Sponsorship and Endorsements
  Explain sponsorship and endorsements as they relate to the sports, entertainment, and event industries.
  Compare the reasons for using sponsorships vs. endorsements.
  Identify legal restrictions placed on endorsements and sponsorships.
  Identify current trends in sponsorship within the sports, entertainment, and event industries.
  Describe the components and relationships between stakeholders.
Exploring Sales Promotion
  Explain the advantages and disadvantages of using various forms of sales promotion in the sports, entertainment, and event industries.
  Describe the elements of sports, entertainment, and event promotional campaigns.
Describing the Sales Process
  Explain the types of selling and why they are important in the sports, entertainment, and event industries.
  Explain the concept of bundling products and/or services.
  Explain the steps of the selling process.
  Explain on-site merchandising and concessions as they relate to sports, entertainment, and event facilities.
Describing the Economics of the Sports, Entertainment, and Event Industries
  Explain economic concepts and their relationship to the sports, entertainment, and event industries.
  (Optional) Explain how the phases in the business cycle affect the sports, entertainment, and event industries.
  Explain the concept of supply and demand.
  Explain competition as it relates to the sports, entertainment, and event industries.
Exploring the Marketing Plan
  Explain the components of the marketing plan.
  Describe the importance of research in developing a marketing plan.
  Describe the importance of analyzing the marketing plan to determine ROI of the spend.
  Identify the components of a SWOT analysis.
Developing Job Search Skills
  Identify occupations within the sports, entertainment, and event industries.
  Identify personal skills and interests applicable to the sports, entertainment, and event industries.
  Identify resources for a job search in the sports, entertainment, and event industries.
  Create a networking plan in the sports, entertainment, and event industries.
  Develop a résumé and cover letter.
  Complete a job application.
  Describe the job interview process.
  (Optional) Participate in a mock interview or an informational interview with a local employer.
ADDITIONAL COURSE INFORMATION
  8175_Student Competency Record_2025.xlsx
  8175 Printable Version with Standards Correlations
  Teacher Resources
  Acknowledgments and Copyright