Title: Analyze trends and innovations in the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Understanding the Importance of Sports, Entertainment, and Event Marketing

Analysis should include

- industries, such as

  - competitive e-sports
  - fantasy sports and sports betting
  - women’s sports
  - streaming services
  - automation
  - name, image, and likeness (NIL) and influencer marketing

- trends, such as

  - audience options
  - recreation opportunities
  - leisure interests
  - the development of multipurpose venues.

Process/Skill Questions:

- What is e-sports? What is the difference between e-sports and fantasy sports?
- How are consumers involved in multiple sports, entertainment, and event activities simultaneously?
- What changes are occurring in sports, entertainment, and event venues? How do current health and leisure interests affect the sports, entertainment, and event industries?
- What industry trends could be the result of a response to a disruption such as a pandemic or natural disaster?