Title: Identify pricing strategies as they relate to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Pricing Strategies

Identification should include strategies such as

- group sales
- personal seat license (PSL) promotions
- discounts
- prestige pricing
- odd-even pricing
- promotional pricing
- price lining
- tiered pricing
- pricing enticements
- dynamic and variable pricing
- bundling.

Process/Skill Questions:

- What consumer psychological factors influence sports, entertainment, and event pricing decisions?
- How do venue layouts affect pricing strategies?
- How does the location of an event affect price?
- How is merchandising at an event associated with pricing?
- What factors help determine the price for sports, entertainment, and event occasions?
- What are some pricing strategies to increase sales?
- What are the business cycles, and how do they affect consumer spending at sports, entertainment, and event occasions?