Title: Identify the roles of advertising, publicity, sales promotion, direct marketing, and personal selling in the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Developing a Promotional Mix

Identification should include

- definitions of
  - advertising
  - publicity
  - sales promotion
  - personal selling
- the advantages and disadvantages of each.

Process/Skill Questions:

- Why should a business use a mix of advertising, publicity, sales promotion, and personal selling?
- What is the difference between advertising and promotion?
- How does a business determine whether a promotion was effective?
- What is integrated marketing communications (IMC)? What is the benefit of using IMC as the framework?
- Why are publicity and personal selling effective forms of promotion?
- Why is the image of a sports venue just as important as the image of the team and players?