Title: Identify challenges for distributing sports, entertainment, and event services.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Distribution Strategies

Identification should include

- maintaining sell-out attendance sports, entertainment, and event occasions
- current trends (e.g., blackouts) of at-home or mobile viewing of events through television (e.g., cable, streaming, satellite services) and the Internet (e.g., online subscription of viewing games via team website, social networks, mobile apps).

Process/Skill Questions:

- Why is it important for a team to incorporate entertainment as part of the sporting event?
- What are the advantages and disadvantages of viewing sports, entertainment, and events at home vs. at the venue?
- What is a niche market channel?
- What types of sports, entertainment, and events are best distributed online?
- How can businesses predict future trends?