Title: Describe the elements of sports, entertainment, and event promotional campaigns.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Sales Promotion

Description should include

- event, product, or service
- campaign objectives
- target marketing
- campaign activities and schedule
- budget
- key performance indicators (KPI).

Teacher Resource: DECA- Integrated Marketing Campaign

Process/Skill Questions:

- What is the importance of each element in sports, entertainment, and event sales promotion campaigns?
- Based on the product or service being promoted, how is the target market determined?
- What sales promotion and advertising strategies are commonly used in sports, entertainment, and event promotional campaigns? What are the strengths and weaknesses of each?
- How can organizations tailor their sales promotions to satisfy various target markets?