Title: Explain public relations as related to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Marketing > Section: Exploring Public Relations and Media Relations

Explanation should include the definition of public relations as it relates to the sports, entertainment, and event industries.

Process/Skill Questions:

- How can public relations create a favorable image for an individual or organization?
- How can negative public perceptions be overcome in the sports, entertainment, and event industries?
- How does public relations tie into an overall marketing plan?
- What are some tools that organizations can use to create a positive public image?