Title: Identify the major types of promotion and the benefits of each.
Course: Marketing Exploration (12160-36) > Section: Exploring Promotional Activities in Marketing

Identification should outline the benefit of major promotional activities, including the following:

- Personal selling
- Advertising
- Direct mail
- Sales promotion
- Public relations
- Publicity
- Social media/online/digital integration
- Sponsorships

Process/Skill Questions:

- Why is it important to use a mix of promotional types?
- What is one benefit and one drawback to each of the main methods of promotion?
- How can marketers create a good match and relationship with potential sponsors?
- How has technology changed how brands promote?
- What are current trends in promotion?