Title: Apply follow-up and relationship-building strategies.
Course: Marketing Exploration (12160-36) > Section: Completing a Sales Transaction

Application should include

- building and creating customer confidence
- reaffirming the buyer’s decision
- following up on the sale
- establishing a clientele by developing customer relationships.

Process/Skill Questions:

- Why is it important to follow up on sales?
- How does relationship-building help a business to remain competitive within its target market?
- How can relationship-building be accomplished in a brick-and-mortar vs. e-commerce business?
- What are sales follow-up strategies? Which methods of follow-up are best for various types of companies?