Title: (Optional) Explain the historical development that led to the adoption of the marketing concept.
Course: Marketing Exploration (12160-36) > Section: Learning about Marketing

Explanation should include

- the definition of retailing
- elements of the marketing concept
- the development of retailing in the United States, from the time of the early settlers, including Yankee peddlers, trading posts, and general stores
- the Industrial Revolution and the push for mass production
- beginning in the 1930s, companies working to persuade consumers to buy products
- a description of the development of modern customer-focused marketing concepts in the United States.

Process/Skill Questions:

- What are some examples of poor business practices in the past?
- How are salespeople portrayed in popular culture?
- What is the scope of retailing in the United States today?
- How has retailing changed in response to evolving customer expectations regarding the marketing mix components?
- Historically, what role did the customer play in how goods and services were marketed?