Title: Analyze product/service knowledge required for a routine sales transaction.
Course: Marketing Exploration (12160-36) > Section: Preparing for a Routine Sales Transaction

Analysis should include

- evaluation and use of sources of product/service information
- assessment of consumer product/service information needs
- education of the consumer about the product/service to complete a sales transaction.

Process/Skill Questions:

- Why is product/service knowledge necessary?
- What sources of product/service knowledge are available?
- How often should a salesperson update their product/service knowledge?
- How does product/service knowledge help the salesperson satisfy customer needs and wants?
- When is feature/benefit selling used?