Title: Evaluate the results of a market research project.
Course: Sports, Entertainment, and Event Management > Section: Understanding Market Research

Evaluation should include

- analyzing data
- proposing a solution
- reporting findings to the management team.

Process/Skill Questions:

- How do businesses organize and present research findings?
- What role does data management play in market research?
- When would it make sense to propose alternative solutions to market research findings?
- What are some reasons that market research might lead to the wrong conclusions or actions?
- How does a business determine if the data collected is relevant to the problem it needs to address?
- What methods can be used to evaluate and present conclusions and recommendations to sports, entertainment, and event professionals?
- How much data is needed to provide a statistically valid data pool?