Title: Describe methods used to encourage customer retention.
Course: Sports, Entertainment, and Event Management > Section: Developing Customer Service Skills

Description should include

- learning and using customers' names
- personalizing the experience by remembering customer preferences
- providing equitable service to all customers
- exceeding customer expectations
- following up with sales and customer contacts via notes, emails, or surveys
- offering incentives for referrals.

Process/Skill Questions:

- How can consistent follow-up turn one-time buyers into repeat customers?
- How does a client database support customer relationship management?
- What methods do sports, entertainment, and event companies use to collect and organize client information?
- What strategies can companies use to personalize service and connect with customers?
- How can loyalty programs, special offers, and incentives drive customer retention?
- What strategies can companies in sports, entertainment, and events use to gather feedback from their clients?