Title: Explain the importance and types of indoor and outdoor security (i.e., life and property safety).
Course: Sports, Entertainment, and Event Management > Section: Managing Safety and Security

Explanation should include

- reasons for security (e.g., crowd control, crime prevention, general safety of participants and customers)
- types of security measures (e.g., cameras, drones, facial recognition software, AI, mirrors, sensors, metal detectors, gates, fencing, vehicles, dogs)
- partnerships and contracts with local, state, national, and international agencies (e.g., police, emergency medical technicians [EMT], fire, Federal Bureau of Investigation [FBI], private security, in-house security, U.S. Department of Homeland Security, Interpol).

Process/Skill Questions:

- Why is security an important marketing component in the sports, entertainment, and event industries?
- How does security affect customer privacy?
- How does a sports, entertainment, and event business select security tools?
- How can a company encourage customers to comply with security measures?
- Who benefits from event security? How?
- How does a sports, entertainment, and event business identify the government agency with jurisdiction over its venue or event?
- What communication systems are needed as part of security planning?
- Why is relationship marketing important to safety and security?