Title: Explain on-site revenue streams as they relate to sports, entertainment, and event facilities.
Course: Sports, Entertainment, and Event Management > Section: Exploring Sports, Entertainment, and Event Management

Explanation should include

- food/beverage options

- premium services such as at-seat service, suites, and touch screen order delivery
- exclusive sponsorships
- parking
- ticketing/registration
- restaurants
- retail stores and kiosks
- enhanced activities (e.g. pre-game entertainment, kids’ activities, areas for socializing)

- merchandising
- non-game event operations/alternate venue usage.

Process/Skill Questions:

- Why is on-site merchandising important to team owners and entertainers?
- How are new sports, entertainment, and event facility designs incorporating on-site merchandising and concessions?
- How are parking, ticketing, restaurants, and full-scale retail stores being leveraged at various venues to enhance the customer experience?

- How do premium services affect ticket prices?
- How can organizations maximize venue usage to generate income on non-event days?
- What strategies can facilities use in food/beverage and retail to elevate the customer experience?

- How are modern sports, entertainment, and event facilities integrating on-site retail, concession areas, and other trends into their designs?