Title: Describe external factors affecting the sports, entertainment, and event marketing process.
Course: Sports, Entertainment, and Event Management > Section: Understanding Market Research

Description should include how sports, entertainment, and event marketers are faced with political, economic, social, technological, environmental, and legal environments that affect strategic decisions.

Process/Skill Questions:

- How do economic factors, such as inflation or changes in consumer income, influence marketing research strategies?
- What role does technology play in shaping marketing research for sports, entertainment, and event organizations?
- How do marketers adjust their research strategies based on emerging digital trends?
- How do legal regulations affect the way marketers collect and use consumer data in sports, entertainment, and event marketing research?