Title: Identify the purposes of licensing.
Course: Sports, Entertainment, and Event Management > Section: Exploring the Legal Aspects of Sports, Entertainment, and Event Industries

Identification should include

- product recognition
- fan engagement
- product loyalty
- revenue generation
- legal protection.

Process/Skill Questions:

- Why does a celebrity or athlete license his or her name?
- What are the benefits of pursing licensing opportunities for a business?
- How can a license agreement protect the individual and the organization?
- How does licensing affect an artist’s brand?
- What role does licensing play in the changing format of marketing in the music industry?

- What effect does licensing have on branding, visibility, and market reach?

- What function does music licensing serve in protecting and profiting from creative works?