Title: Sports, Entertainment, and Event Management

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Exploring Sports, Entertainment, and Event Management
  Define the role of the sports, entertainment, and event manager.
  Examine the traits and skills that successful sports, entertainment, and event managers possess.
  Identify functions sports, entertainment, and event managers must perform to have success with consumers, partners, and employees.
  Evaluate the sports, entertainment, and event manager’s role in decision-making for campaigns, employees, and partners.
  Evaluate career opportunities in sports, entertainment, and event management.
  Document the different roles in sports, entertainment, and event management using an organizational chart.
  Explain facilities management as it relates to the sports, entertainment, and event industries.
  Explain on-site revenue streams as they relate to sports, entertainment, and event facilities.
  Identify how e-commerce and digital transactions affect sports, entertainment, and event businesses.
  Analyze the effect of niche or emerging events in the sports, entertainment, and event industries.
Describing the Economics of the Sports, Entertainment, and Event Industries
  Analyze key U.S. economic indicators and their effects on the sports, entertainment, and event industries.
  Examine how sports, entertainment, and events affect local, state, and national economies.
  (Optional) Identify cultural and political environmental factors and their economic impact on the global sports, entertainment, and event industries.
Explaining the Structure of Sports, Entertainment, and Event Businesses
  Explore the organizational structures within the sports, entertainment, and event industries.
  Explain the advantages and disadvantages of operating as a for-profit or nonprofit organization.
Exploring Entrepreneurship in Sports, Entertainment, and Event Management
  Identify entrepreneurship opportunities related to sports, entertainment, and event management.
  Describe the entrepreneurial mindset.
  Identify the steps involved in starting a new business, using the Business Model Canvas (BMC).
  Describe how small businesses drive job creation, income generation, and economic growth.
Developing Customer Service Skills
  Demonstrate customer-service techniques.
  Describe methods used to encourage customer retention.
  Respond to inquiries and suggestions from customers, coworkers, and supervisors in a sports, entertainment, and event context.
  Explain company policy to a customer in a sports, entertainment, and event context.
  Explain the importance of constructive feedback in personal and professional growth.
Exploring Ethical Issues in the Sports, Entertainment, and Event Industries
  Identify ethical issues related to the sports, entertainment, and event industries.
  Investigate how social and environmental concerns affect decisions in the sports, entertainment, and event industries.
  Examine the effect of media bias on public perception and opinion.
  Describe the value of the sports, entertainment, and event industries to the community.
Exploring the Legal Aspects of Sports, Entertainment, and Event Industries
  Examine the importance of risk assessment and management strategies in the sports, entertainment, and event industries.
  Examine the challenges posed by uncontrollable variables in the sports, entertainment, and event industries.
  Identify purposes, types, and terms of contracts.
  Examine the role of labor and antitrust law in the sports, entertainment, and event industries.
  Identify unions relevant to labor relations in the sports, entertainment, and event industries.
  Explain how the Americans with Disabilities Act (ADA) has influenced the planning of events and design of facilities.
  Explain how legal requirements influence operations in the sports, entertainment, and event industries.
  Describe external factors affecting the sports, entertainment, and event marketing process.
  Describe the effects of national, state, and local laws and regulations on the sports, entertainment, and event industries.
  Identify the purposes of licensing.
Understanding Market Research
  Explain market research and its use in the sports, entertainment, and event industries.
  Explain the need for market research for all functions of marketing.
  Identify sources of data for market research in the sports, entertainment, and event industries.
  Describe external factors affecting the sports, entertainment, and event marketing process.
  Develop a market segmentation analysis.
  Describe the steps in developing a market research project.
  Develop a market research project.
  Evaluate the results of a market research project.
Exploring Revenues and Expenditures
  Identify the components of a budget.
  Identify revenue sources related to the sports, entertainment, and event industries.
  Identify expenditures related to the sports, entertainment, and event industries.
  Analyze financial statements.
Managing Safety and Security
  Explain the importance and types of indoor and outdoor security (i.e., life and property safety).
  Explain the security needs of a venue and/or event.
  Explain the use of emergency preparedness plans to address threats to a venue and/or event.
Understanding Event Management
  Explain the process for planning an event.
  Describe factors that motivate consumers to attend sports, entertainment, and event occasions.
  Explain how event popularity and competitive factors relate to attendance.
  Analyze personnel needs for an event.
  Analyze the financial resources required for each event activity.
  Develop a marketing plan for an event.
  Develop a budget for an event.
  Develop follow-up activities to recognize and thank participants after an event.
  (Optional) Manage a sports, entertainment, and event occasion.
  (Optional) Evaluate the event’s overall success.
Developing Career Goals
  Identify career and employment-related information sources.
  Identify career opportunities at different levels in sports, entertainment, and event management.
  Describe education and training needed for a sports, entertainment, and event management career.
  (Optional) Identify barriers to employment and strategies to overcome them.
  Identify professional development opportunities in the sports, entertainment, and event industries.
  Collect information about a prospective employer.
  Develop a career plan.
ADDITIONAL COURSE INFORMATION
  8177_Student Competency Record_2025.xlsx
  8177 Printable Version with Standards Correlations
  Teacher Resources
  Acknowledgments and Copyright