Title: Develop a market segmentation analysis.
Course: Sports, Entertainment, and Event Management > Section: Understanding Market Research

Development should include

- identification of the type of product or business to be offered
- an analysis of the target market in terms of types of segmentation.

Process/Skill Questions:

- How can market segmentation influence promotion, distribution, and price decisions?
- Why is it important to keep an eye on trends within the market segment? How can that affect product planning?
- What data is required to perform a market segmentation analysis?
- How can market segmentation data be obtained?
- How does market segmentation play a role in the type of marketing research used?