Title: Explain the need for market research for all functions of marketing.
Course: Sports, Entertainment, and Event Management > Section: Understanding Market Research

Explanation should include application of research to

- selling
- marketing-information management
- marketing planning
- pricing
- promotion
- product-service management
- distribution (channel management).

Process/Skill Questions:

- What are ways to provide research data for the seven functions of marketing in the sports, entertainment, and event industries?
- How does a business owner determine the need for market research?
- What can happen to a sports or entertainment business if it fails to conduct market research, or if the research is insufficient?
- How is market research used to enhance or change a current product or service?
- How can geographic and demographic data affect product service management and pricing?
- How can psychographic and behavioral data drive sponsorship and endorsement choices?
- How is market research used to identify new target markets?
- How can sports, entertainment, and event managers use data to make financial decisions regarding facility utilization and investment in personnel?