Title: Identify sources of data for market research in the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Management > Section: Understanding Market Research

Identification should include

- surveys
- test marketing
- social media and blog observation
- financial statements
- point-of-sale data
- consumer panels or focus groups
- industry reports
- academic articles
- the role of AI in compiling and analyzing data.

Process/Skill Questions:

- What is the value of primary research? Secondary research?
- What are the advantages and disadvantages of quantitative vs. qualitative research?
- What are the advantages and disadvantages of secondary data?
- What are the Nielsen and Arbitron ratings?
- What are examples of government data that can be used in secondary research for the sports, entertainment, and event industries?
- How is market intelligence (competitive intelligence) used in the sports, entertainment, and event industries?
- How is social media analytics critical to current trends in the sports, entertainment, and event industries?
- What is sample size, and why is it important for market research?
- What are the most utilized market research data sources in the sports, entertainment, and event industries?
- How can sports, entertainment, and event trade reports be obtained?