Title: (Optional) Evaluate the event’s overall success.
Course: Sports, Entertainment, and Event Management > Section: Understanding Event Management

Evaluation should include a review of

- revenue
- expenses
- attendance
- feedback (e.g., from personnel, security, customer, sponsors)
- follow-up with customers.

Process/Skill Questions:

- How is the success of an event determined?
- Why is data collected and analyzed? How might the collected data be used?
- Why is it important to analyze event operations for strengths and weaknesses?
- Why do sponsors need to be evaluated annually?