Title: Examine the effect of media bias on public perception and opinion.
Course: Sports, Entertainment, and Event Management > Section: Exploring Ethical Issues in the Sports, Entertainment, and Event Industries

Examination should include the dangers of persuasive and sensational tactics, and how these influence public relations in sports, entertainment, and event management.

Process/Skill Questions:

- What is bias? How can bias in media be identified?
- Why does the media focus much of their resources on negative, scandalous, and superficial stories?

- What are the risks and outcomes associated with biased journalism?
- How can members of the media maintain fairness and impartiality?