Title: Identify revenue sources related to the sports, entertainment, and event industries.
Course: Sports, Entertainment, and Event Management > Section: Exploring Revenues and Expenditures

Identification should include

- food/beverage options

- premium services such as at-seat service, suites, and touch screen order delivery
- exclusive sponsorships
- parking
- ticketing/registration
- restaurants
- retail stores and kiosks
- merchandising
- corporate partnerships
- licensing and royalties
- broadcast and media rights.

Process/Skill Questions:

- How does a sports, entertainment, and event business grow and protect revenue sources?
- How do broadcast opportunities/rights affect sports, entertainment, and event revenues?
- What is the role of sponsorship in sports, entertainment, and event revenue?
- What are the most volatile revenue streams?
- What are the potential negative aspects of long-term sponsorship?
- How does the life cycle of a product relate to revenue streams?
- How does management of a player/entertainer’s image affect revenue streams of ancillary products?
- How does a company determine the right mix of sponsors to best support its image and bottom line?
- How important is on-site merchandising as a revenue source?
- How does a change in primary venue sponsorship affect other sponsor relationships?