Title: Identify factors that influence consumer choices.
Course: Sustainability and Renewable Technologies (21053) > Section: Exploring the Economics of Sustainability

Identification may include, but is not limited to,

- consumer’s world view, values, and awareness
- culture, marketing, and advertising
- economics
- availability
- access.

Process/Skill Questions:

- Why might one be willing to pay more for a product if it would last longer and/or leave a smaller carbon footprint?
- What factors influence decision making when thinking about buying a product? What primary factors influence consumers when purchasing products?