Title: Develop a marketing strategy based on the four stages of the product life cycle.
Course: Business Management (12052-36) > Section: Conducting Marketing Activities

Development should include strategies to support each stage of the product life cycle:

- Introduction (e.g., heavy promotion)
- Growth (e.g., increase market share)
- Maturity (e.g., repackage)
- Decline (e.g., innovation)

Strategies should consider the market, sales, and profits.