Title: Explain the marketing functions in the fashion industry.
Course: Introduction to Fashion Careers (19201-36) > Section: Exploring the Marketing Process

Explanation should include

- forecasting
- planning
- selling
- marketing-information management
- financing
- pricing
- promotion
- product/service management
- distribution
- external factors influencing merchandising (e.g., political, social, psychological, ethnic, religious, ethical, and educational factors).

Process/Skill Questions:

Thinking

- What is the relationship between apparel and accessory manufacturing and selling?
- How do textile manufacturers use marketing research data?

Communication

- How and when do forecasters communicate with accessory and apparel manufacturers?

Leadership

- What roles are developing countries playing in the production and distribution of apparel and textiles worldwide?
- How can the United States show leadership in global manufacturing of apparel and textiles?

Management

- How does each marketing function affect a textile-manufacturing business?
- Which marketing functions are most important to a small fashion design business?