Title: Write a script for persuasive purposes.
Course: Television and Media Production II (11103-II) > Section: Preproduction: Writing Script

Writing should include a(n)

- awareness of the target audience
- clear statement of position/argument
- number of details, supported by relevant research
- concept of corresponding visuals and images
- lead or hook that grabs and holds viewer attention.

Process/Skill Questions:

- What are the characteristics of a clear statement of position?
- What details are most important to a persuasive script?
- Why are the commercials that run on network television often viewed as persuasive?
- What are commercials trying to persuade viewers to do?
- What techniques are used by effective commercials?