Title: Explain the significance of the portable document format (PDF) as it pertains to the printing and graphic communications industry.
Course: Advertising Design I > Section: Printing an Advertisement

Explanation should include a definition of PDF and the concept of PDF as the current industry standard for document sharing.

Process/Skill Questions:

- Why would a print professional want to save a file as a PDF?
- What is the difference among the basic kinds of PDFs (e.g., smallest file format, standard format, press quality, print quality)? How is this difference important in the workflow?
- What is the difference between a scanned and a native PDF?
- Why do print professionals use Adobe Acrobat to preflight files for print production?