Title: Gather information pertinent to a design objective.
Course: Advertising Design I > Section: Designing an Advertisement

Gathering information should include interviewing the client and determining

- intent
- competitor issues
- target audience
- media
- budget
- timetable.

Process/Skill Questions:

- How is the media determined?
- How is the message determined?
- How is the client’s input incorporated into the design process?
- Why is it important to get the client’s approval of the timetable?
- What factors need to be addressed to appeal to the target audience?