Title: Describe the advertising-design industry.
Course: Advertising Design I > Section: Examining Advertising Design

Description should include the concept of visually communicating a product or service to a defined market, as specified by a client.

Description may also include

- marketing concepts
- branding
- identity design
- design techniques
- choice of media
- social media marketing
- client relations.

Process/Skill Questions:

- What methods are used to determine the target market?
- Why is frequent communication with the client important?
- What are the various forms of media available to graphic designers?
- How does one create a target persona for the target market/audience?