Title: Advertising Design I

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Practicing Lab Safety and Maintenance
  Comply with safety and ergonomic precautions associated with computer use.
  Maintain instruments and equipment.
  Demonstrate the safe use of cutting devices.
Examining Advertising Design
  Describe the advertising-design industry.
  Identify occupations in the advertising design industry.
  Identify ways historical developments in advertising design have influenced the industry.
  Assess characteristics of professionalism.
Demonstrating Fundamental Skills and Techniques
  Prepare artwork.
  Prepare paperwork and files.
  Develop a plan to purchase equipment and supplies.
Exploring Elements and Principles of Design
  Identify elements of design and their application.
  Identify principles of design and their application.
  Research color theory.
  Define design aesthetics.
Applying Illustration Theory
  Complete perspective drawings.
  Execute shading techniques.
Working with Typography
  (Optional) Apply hand lettering.
  Select typestyle.
  Research methods of measuring and sizing type.
Designing an Advertisement
  Gather information pertinent to a design objective.
  Draw thumbnail sketches.
  Develop an initial concept.
Printing an Advertisement
  Identify technical aspects of photo and illustration reproduction.
  Research pre-press theory.
  Differentiate among printing processes.
  Explain the significance of the portable document format (PDF) as it pertains to the printing and graphic communications industry.
Applying Advertising Design
  Identify components of branding and marketing campaigns.
  Explore corporate branding.
  Explore advertising campaigns.
Incorporating Visual Media
  Identify characteristics and operation of cameras and/or video cameras.
  Identify principles of photography.
Applying Computer Skills
  Demonstrate basic computer skills.
  Identify the software for the project.
  Demonstrate photo-manipulation skills.
  Compose computer illustrations.
  Demonstrate management of electronic images.
Developing Employability Skills
  Prepare a résumé.
  Prepare a cover letter.
  Prepare a portfolio.
ADDITIONAL COURSE INFORMATION
  8570_Student Competency Record_Copyright 2024.xlsx
  8570 Printable Version (with SOL Correlations)
  Acknowledgments and Copyright Information