Title: Explore advertising campaigns.
Course: Advertising Design I > Section: Applying Advertising Design

Exploration should include

- budget
- media placement
- media identification (e.g., radio, television, magazines, newspaper, social media)
- digital advertising.

Process/Skill Questions:

- What is the difference between digital and traditional advertising?
- How have media choices and outlets changed over time?
- How do professionals define the best media choice for the target audience?
- What are the cost implications of different media choices?