Title: Identify components of branding and marketing campaigns.
Course: Advertising Design I > Section: Applying Advertising Design

Identification should include

- the history of branding
- brand guidelines
- the use of color and style in branding
- application of corporate guidelines to various projects
- client interaction.

Process/Skill Questions:

- What is branding, and why is it important to a corporation?
- Why might a company decide to rebrand?