Title: Identify principles of design and their application.
Course: Advertising Design I > Section: Exploring Elements and Principles of Design

Identification should include elements such as

- balance
- emphasis
- movement
- pattern
- repetition
- proportion
- rhythm
- variety
- unity

and their roles in the creation of an effective design.

Process/Skill Questions:

- How does contrast add visual interest to an image?
- When presented with a variety of client images, what are some challenges to creating unity while satisfying that client?
- How might emphasis direct the viewer’s attention through the image? Why is it important to control movement of the eye through a design?
- What is the difference between symmetrical and asymmetrical balance, and how does one achieve each?