Title: Identify technical aspects of photo and illustration reproduction.
Course: Advertising Design I > Section: Printing an Advertisement

Identification should include

- usage of dots-per-inch and lines-per-inch
- determination of proper resolution
- methods of reproducing line art
  - line copy
  - half tone
  - color separation
- continuous-tone photography
- color photography or illustrations.

Process/Skill Questions:

- When is it appropriate to use a duotone?
- Why must a screen be used for continuous-tone images?
- How does the output determine the proper resolution for photo and illustration reproduction?