Title: (Optional) Plan a conference or event.
Course: Hospitality, Recreation, and Tourism II (16999-II) > Section: Executing Conference and Event Planning

Planning should include creating an event for an educational institution, community, nonprofit organization, business, or government institution that meets school division policies. Planning should consider

- event attendance
- target market
- type of venue (indoor or outdoor)
- parking
- transportation
- budget
- sponsorship
- return on investment
- exhibitors
- current trends
- staffing
- food and beverage
- entertainment
- lodging
- audiovisual needs
- environmental concerns
- time management
- risk management.

Examples of events include

- fundraisers (e.g., dinners)
- holiday events (e.g., breakfast with Santa, Mother’s Day tea)
- leadership conferences with multiple speakers or workshops
- school or community dances
- youth or adult athletic tournaments (e.g., wrestling, softball, rodeos)
- youth or adult non–athletic competitions/tournaments (e.g., speech, music)
- community festivals or tourism events
- college, career, or employment fairs
- award ceremonies (e.g., hall of fame, teacher of the year banquets).

Process/Skill Questions:

Thinking

- What factors will determine if an event is a success?
- What type of events require an event planner?

Communication

- How are the needs of the client communicated to the vendors of an event?
- What types of contracts are needed when planning an event?

Leadership

- Who needs to be a part of an event management team?

Management

- What type of safety and risk management protocols should be in place for an event?
- What skills are necessary for planning on-site operations during an event?
- How is the success of an event affected by individual parts of the plan?

Teacher Resources:

- FCCLA Event Management STAR Event Guidelines and Rubric (available in the FCCLA portal)
- FCCLA Hospitality, Tourism, and Recreation STAR Event Guidelines and Rubric (available in the FCCLA portal)