Title: Perform a cost-benefit analysis of advertising through various channels of mass media.
Course: Hospitality, Recreation, and Tourism II (16999-II) > Section: Reviewing Marketing and Sales

Performance should include

- following the steps of a cost-benefit analysis
  - assigning all elements a dollar value
  - identifying an end point or future moment to target the analysis
  - accounting for inflation and evaluating savings
- defining return on investment (ROI)
- describing the advantages of doing a cost-benefit analysis.

Process/Skill Questions:

Thinking

- What effect does advertising have on sales?
- What is the value of identifying the strengths and weaknesses of various channels of mass media?

Communication

- How are sales promotions advertised through mass media?
- Why is it important to follow up on sales promotion effectiveness?

Leadership

- How is social media currently used to offer sales promotions?

Management

- How often should management evaluate its advertising venues?
- How can management use information from a cost-benefit analysis?