Title: Write a commercial storyboard and script to market a local business.
Course: Video and Media Technology (11055) > Section: Writing for Video Media

Writing should follow the commercial storyboard and script format, including
•    adhering to industry-accepted guidelines for effectiveness
•    persuading the audience or promoting a product or service
•    submitting a detailed storyboard, including a shot list and materials list.

Process/Skill Questions:

•    How is a commercial funded?
•    Why are advertisements important to broadcast companies?
•    What rights do broadcast companies have to deny or restrict an advertiser’s airtime?
•    How does the writer determine the most effective concept for a commercial?