Title: Create an original production for a target audience.
Course: Television and Media Production III (11103-III) > Section: Creating Original Productions

Creation should include

- identifying the target audience (e.g., school, community)
- using the three phases of the media production process (i.e., preproduction, production, postproduction)
- interpreting the target audience’s interests, concerns, values, and sensibilities
- obtaining the needed permissions.

Process/Skill Questions:

- What is the role of a focus group?
- Why is the target audience important?
- What methods or techniques can be used to reach the target audience?
- How can one broaden the target audience?