Title: (Optional) Define revenue management as it relates to sales.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Definition should include

- the right guest at the right time
- the right price at the right length of stay
- the concept that not all business is good business.

Process/Skill Questions:

- What is the relationship between yield management and revenue management?
- What is considered perishable inventory?
- What are fluctuating demands?
- What are low variable costs?