Title: Analyze promotional options to reach specific target markets.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Analysis should include the purposes, costs, market segments, and other factors involved in promotional options, such as the following:

- Online marketing
- Mobile marketing
- Opt-in marketing
- Direct mail
- Print media
- Broadcast media
- Partnerships
- Trade shows
- Outdoor advertising
- Word-of-mouth and referrals
- Special event marketing

Process/Skill Questions:

- What are some promotional strategies used within the travel and tourism industry?
- Which promotional tools would best reach a business traveler?
- What is a promotional plan? Why is it important?
- Why may one promotional tool be more effective than another for reaching new vs. current customers?
- What are ways to promote internal tourism?
- What effect can co-op advertising have on smaller agencies?
- How does cross-promotion benefit businesses and customers?