Title: Design the overall stationality of a radio station.
Course: Radio Communications II (11051-II) > Section: Directing Programming

Description should include the definition of stationality (station personality) and should include

- identifying target demographic
- identifying overall sound of competing stations
- choosing format, rotation, on-air personalities, and an hourly clock
- ensuring unity of sound in bumpers, liners, promos, and any other ancillary elements
- creating a slogan or sell line.

Process/Skill Questions:

- What components do you need to listen for in a commercial radio station to describe its overall sound?
- How does each of the following contribute to the overall sound: bumpers, liners, promos, on-air personalities, format, slogan or sell lines, and hourly clock?