Title: Analyze the audience.
Course: Radio Communications II (11051-II) > Section: Directing Programming

Analysis should include

- using a ratings report (e.g., Arbitron/Nielsen)
- computing listenership by daypart according to demographic
- considering implications of the listener demographic.

Process/Skill Questions:

- What is daypart?
- How would you outline the demographics of three stations’ listeners using a ratings report?
- How would you outline the demographics of three stations’ listeners using a daypart?