Title: Interpret survey data for programming focus.
Course: Radio Communications II (11051-II) > Section: Directing Programming

Interpretation should include

- quantifying target-audience demographic
- outlining a survey analysis
- comparing the target to actual survey results
- listing possible changes to the station’s overall stationality, which might result in a closer alignment of actual demographics to target demographics.

Process/Skill Questions:

- What are some things a radio station could do to try to attract a younger audience? An older audience?
- What do you do with the results after you compare the target to actual survey results?