Title: Analyze Nielsen data for market share and demographic breakdown information.
Course: Radio Communications II (11051-II) > Section: Consulting for Radio

Analysis should include

- random sample of population
- Portable People Meter (PPM)
- demographic information
- metro or total survey area
- rating, share, and average quarter-hour (AQH) persons.

Process/Skill Questions:

- Who uses Nielsen data? How often?
- What is considered a random sample of the population?
- How many people are included in a total survey area?