Title: Design a retail campaign.
Course: Advertising Design II > Section: Preparing a Design for Print Production

Designing should include

- product
- packaging
- exhibition
- point-of-purchase display.

Process/Skill Questions:

- What is the purpose of a point-of-purchase display?
- What are the most common materials used in a point-of-purchase display?
- What are some design requirements particular to point-of-purchase displays?
- What role does color play in point-of-purchase design?
- What are the characteristics of an effective package design?
- How does the target audience affect the design?
- Why is color important in package design?
- Why is it important to choose the right fonts for package design?
- What retailer concerns should be considered when designing a package?
- What are considerations when designing a display?
- How does the intended location of the display affect the design?
- How does the target audience affect the display design?
- How are principles of design applied to a three-dimensional exhibit?
- What materials and methods are utilized in producing an exhibition display?