Title: Design a digital advertising campaign.
Course: Advertising Design II > Section: Applying Visual Media

Design should include

- selecting an ad platform
- scheduling the frequency of message delivery
- selecting an audience
- identify the requirements of the platform
- reviewing evaluations.

Process/Skill Questions:

- How do you determine if a campaign is going to be local, national, or global?
- How is the best time to launch a campaign determined?
- How are ideal advertising periods identified?