Title: Demonstrate types of measurements and measurement techniques related to the advertising design industry.
Course: Advertising Design II > Section: Demonstrating Fundamental Skills and Techniques

Demonstration may include

- measuring with an inch ruler (by hand or digitally)
- measuring with a pica ruler (by hand or digitally)
- converting fractions to decimals and decimals to fractions
- converting points, picas, and inches and selecting the correct unit for each use (i.e., line length, type size, and image size)
- U.S. standard paper measurements and orientations
- measuring in pixels, considering file size and resolution.

Process/Skill Questions:

- When is it appropriate to conduct measurements in picas as opposed to inches?
- What measuring issues might be faced when adjusting the scale of an image?
- What are the standard U.S. paper sizes, and why is it important to know them?