Title: Demonstrate types of measurements and measurement techniques related to return on investment (ROI).
Course: Advertising Design II > Section: Demonstrating Fundamental Skills and Techniques

Demonstration may include

- cost-per-impression (CPI)
- cost-per-thousand (CPM)
- cost-per-acquisition (CPA)
- cost-per-click (CPC).

Process/Skill Questions:

- How do you calculate ROI?
- What is the difference between CPC and CPI?
- Why would it be important to know the click-through rate if you were an owner or designer of a website?
- Why would it be important to know the bounce rate if you were the owner or designer of a website?