Title: Develop an elevator pitch and an investor pitch.
Course: Entrepreneurship (12053-I) > Section: Planning an Entrepreneurial Venture

Development should include a concise summary of the product offering, including target market and value proposition.

These pitches should be succinct, compelling descriptions completed in the time it takes to ride an elevator up a few floors (i.e., 30 seconds to 2 minutes).

Process/Skill Questions:

- What is the goal of an elevator pitch?
- What are the components of an elevator pitch? Where would it be appropriate? What are the essential components of an elevator pitch?
- How should a team present an elevator pitch?
- How does the elevator pitch help one better understand customer needs?
- Why is the ability to explain the company's offerings in a brief and compelling way a valuable business tool?

Teacher Resources:

- Micro-credential: Art of the Pitch, VCU da Vinci Center for Innovation
- VentureLab Pitch Builder
- How to Sell Anything, Entrepreneurship Crash Course