Title: Describe the regulation of marketing information management.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Description should include laws governing internal and external marketing information related to identity theft and the privacy of consumers.

Process/Skill Questions:

- Why is the sharing of consumer information among businesses a violation of privacy?
- What are examples of internal information sources? External information sources?
- How is marketing information managed?
- What is the Enterprise Information System (EIS)?
- How can marketing information be protected from computer hackers?
- How does increased public concern for personal privacy affect marketing research techniques?
- What other marketing functions contribute to the functionality of marketing information management?