Title: (Optional) Explain the role of corporate social responsibility (CSR) in marketing a business.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Explanation should include the concept that a business can create a positive image through CSR. CSR can not only help the community, but can also help build a positive brand, increase revenue, and attract more qualified employees.

Process/Skill Questions:

- What are examples of CSR in the locality?
- How do businesses decide where to direct their philanthropic activity?
- How do businesses promote their philanthropic contributions?
- What does it mean to be socially responsible?
- What role does CSR play in philanthropic efforts?
- How do socially responsible businesses improve the quality of life in a community?
- How can philanthropic endeavors make a business seem like a part of a community?
- What is strategic philanthropy?