Title: Conduct primary and secondary data research for a business.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Conducting primary and secondary research for a business should include

- defining
  - primary research
  - secondary research
  - qualitative data
  - quantitative data
- completing the steps of marketing research
  - Define the problem.
  - Develop and design the research plan.
  - Collect relevant data.
  - Analyze and interpret the findings.
  - Make recommendations and take action.

Process/Skill Questions:

- What are examples of primary data? Secondary data? What is the difference between the two?
- What are the advantages and disadvantages of using secondary data?
- Why do businesses use secondary data first?
- Why do businesses often use rating scales to measure customer satisfaction?
- Why is it essential to conduct market research on a new business prior to startup?
- How does a marketing research analyst develop questions for a survey?
- When should a business interview people only in the target market? Outside the target market?
- How has technology changed market research?
- What gives a survey validity?
- What are the differences in collecting responses in person vs. online?
- How often should surveys be conducted?
- What is the difference between quantitative and qualitative data?