Title: Identify how customer relationship management (CRM) systems can be used to increase sales.
Course: Entrepreneurship, Advanced (12053-II) > Section: Applying Sales and Customer Service Skills

Identification should include systems and networks to generate and retain business.

Identification may also include CRM tools  to integrate

- email
- social media
- mobile marketing
- location-based marketing
- blogs
- QR codes
- VIP cards
- frequent shopper cards
- paper and electronic coupons
- preferred customer mailings
- personalized mailings.

Process/Skill Questions:

- How effective are incentive/reward programs?
- How would a customer database be used in a business?
- What are the ethical implications of selling a customer mailing list?
- What are the advantages and disadvantages of using an electronic database?
- Why is it important to have a CRM system?
- What are the advantages of using a cloud-based CRM system? What are the disadvantages?
- How has CRM evolved in the digital age? What innovative CRM tools are popular today?