Title: Develop a marketing campaign.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Developing a marketing campaign (i.e., a clear, written description of marketing strategies for a specific period) should include the following sections:

1. Executive summary
2. Description of event, product, or service
3. Campaign objectives, including clear analysis of target market
4. Marketing activities and schedule
5. Budget
6. Key metrics (KPIs used to measure success)
7. Appendix

Process/Skill Questions:

- What resources are needed to develop a marketing plan?
- How is the target market determined?
- What are web-presence strategies?
- How often should a marketing plan be updated?
- How can the effectiveness of a marketing plan be monitored?
- What type of research should be included in a marketing plan?
- How should a marketing plan be implemented?
- What are the consequences of not having a marketing plan?
- Why is the marketing budget part of a marketing plan?
- Why is the marketing strategy an important part of a marketing plan?
- What will be used to measure the success of a marketing plan?

Teacher Resources:

- DECA Integrated Marketing Campaign - Event
- DECA Integrated Marketing Campaign - Product
- DECA Integrated Marketing Campaign - Service