Title: Discuss animal marketing methods and techniques.
Course: Introduction to Animal Systems (18101) > Section: Managing Animal Health

Discussion should include

- consumer wants and needs
- supply and demand considerations
- local, national, and international marketing opportunities
- programs (e.g., check-offs for group marketing of goods)
- marketing techniques related to consumer trends
- marketing methods (e.g., auction, online).

Process/Skill Questions:

- What is marketing?
- How does one determine what the consumer wants?
- What portion of costs does a marketing division receive?