Title: Analyze business markets.
Course: Greenhouse Plant Production and Management (18052-III) > Section: Understanding Marketing and Business Management

Analysis should include

- comparing wholesale markets with retail markets, which may include
  - garden centers
  - farmers markets
  - roadside stands
  - on-farm sales
  - landscape contractor sales
  - mass markets
  - florists
- developing advertising and promotional strategies, which may include
  - writing a news release
  - designing a printed advertisement
- locating markets.

Process/Skill Questions:

- Where do growers sell plants?
- How are companies structured to meet the needs of different markets?
- What types of advertising are effective for horticulture businesses?
- What are the four Ps of marketing?
- How does customer service affect marketing?